Northeast Storage EXPO
General Information
Save the Dates for the 2025 Northeast Storage EXPO!
May 14-15, 2025
Foxwoods Resort Casino
Grand Pequot Tower
Rainmaker Expo Center
Be sure to mark your calendars and join us for the biggest storage event in the northeast! We're excited to keep growing this show after the massive success of 2024's 10th joint anniversary. In the meantime, check our Exhibitors and Sponsors tab for contact info of vendors from our 2024 show.
2025 Exhibitor and Sponsor Registration is Open!
Vendor members of NeSSA are invited to register now through the end of 2024. Booths sold out very early last year, so make sure you take advantage of this time before remaining space is opened to the public. Booths will be assigned to Five-Star Sponsors first, and then in the order in which registrations were received.
Member booths include two company representatives for $750 ($900 after April 1st).
Nonmember booths include one company representative for $1,000 ($1,250 after April 1st).
Agenda
Wednesday, May 8th | ||
2:00 PM | Registration |
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2:30 - 3:20 PM |
Marketing Strategies Proven to Attract Different Generations of Tenants with Mark Cieri of StorageDefender, Charity Mueller of Store Space, David Richman of Talcott Mountain Self Storage, moderated by Steve Lucas of The Storage Group Did you know that the most effective ways to market to potential tenants changes from generation to generation? This diverse marketing panel will go through not only how to analyze the makeup of your tenants but will also discuss proven strategies to attract a variety of generations to your self storage facility. You’ll also be introduced to the concept of BAM strategies. Steve Lucas will moderate this expert panel for ways to increase your occupancy rates across all generations. |
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3:20 - 3:30 PM | Break |
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3:30 - 4:30 PM |
Don't Let Fear Stand in Your Way of Success with Jim Mooney of Freedom Storage Management and Damon Emerson of StorSuite In this session, we will learn how to effectively and successfully add value to upselling your ancillary revenue, building product, and getting past the fear of success. Our speakers will share examples of outside the box ideas for increasing rentals and revenue. Using numbers from real experiences of multiple owners, we will show options for increasing protection for your tenants, revenue, and risk aversion for ownership, all while increasing your NOI. This will entail not only protection and insurance, but your ancillary library of products including security, locks, wallet pass, and more. What steps can you try to increase rentals? We'll tackle that, too! |
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4:30 - 6:30 PM |
Tradeshow and Reception Celebrate the opening of the 2024 Northeast in this brand-new exhibit hall with hors d'oeuvres and drinks. |
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9:00 PM - 1:00 AM |
Late Night Happy Hour Join us for our first-ever social event at The Scorpion Bar to celebrate 10 years of our joint show with drinks and karaoke! Our complimentary drink tickets have been claimed but anyone is welcome to come have fun. |
Thursday, May 9th | ||
8:00 AM | Registration | |
8:25 AM | Welcome and Opening Remarks | |
8:30 - 9:30 AM |
Name That Tune: What Music Can Teach Us About Self Storage Law with Joe Doherty of the national Self Storage Association Have you ever wondered what Rock-n-Roll Hall of Famers and one hit wonders can teach you about self storage law? In this presentation, we'll learn the intricacies of self storage law with the help of lyrics from the top hits of the 80s to now. Get ready to beat your fellow competitors for the hottest legal publications by being the first to correctly name the song title and artist. |
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9:30 - 10:30 AM |
Roundtables
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10:30 AM - 12:00 PM |
Tradeshow Network and mingle with an exhibit hall full of vendors. You can view who's coming on our Exhibitors tab. |
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12:00 PM | Lunch and Networking |
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12:45 PM | Reconvene, Scholarship Presentation, and Auction Drawings | |
1:00 - 2:00 PM |
Unlocking Efficiency with Remote Management Practices with Anne Ballard of Universal Storage Group, Jennifer Barroqueiro of Storage Asset Management, Steve Lucas of The Storage Group, moderated by Peter Smyth of White Label Storage Join us for a dynamic panel discussion on leveraging remote management in self storage. Learn from four seasoned managers about integrating cutting-edge technologies, overcoming operational challenges, and adopting best practices from the virtual playbook to maximize your facility's performance and customer experience. |
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2:00 PM | Closing Remarks and Adjourn |
Speakers
M. Anne Ballard
Universal Storage Group
Anne Ballard is President of Marketing, Training, & Developmental Services for Universal Storage Group and known industry-wide as The Hat Lady for her variety of headwear. Anne has served on the SSA Board of Directors and is a two-term Past President of the Georgia Self Storage Association and a current board member. A frequent speaker at state, national, and international conferences, Anne is also the author of The Hat Lady Speaks, Marketing and Managing Self Storage, and numerous articles for industry magazines and The Self Storage Almanac, Development Handbook, and others over the last 32 years. She founded Universal Management Company in Atlanta in 1993 and is now an owner and partner in Universal Storage Group. She handles facility planning, feasibility studies, design, startups and operational consulting, and training. Universal manages over 75 facilities nationwide and consulting services for an additional 22 properties. Universal has won 13 Facility of the Year awards and over 10 ISS Best of Business Awards.
Jennifer Barroqueiro
Storage Asset Management
Jennifer Barroqueiro is the Director of Virtual Operations for Storage Asset Management, a third-party management company specializing in self storage. Jennifer began working with SAM in 2018 as a District Manager after spending twelve years working in retail management. In 2021 Jennifer began overseeing the transition process for the company. Jennifer grew her team, expanded her knowledge, and focused on streamlining the transition process to improve customer experience in the field and with SAM’s clients. In her time with Transitions Jennifer led the transition team in completing more than 234 transitions before shifting to Virtual Operations for SAM. The Virtual Operations launched in February of 2024 with 37 fully remote locations. Since February Jennifer has developed a team, streamlined processes, and improved performance for all virtually managed locations.
When Jennifer is not working, she is spending time with her family. Over the past two years they created team Quinn’s Warriors in honor of her youngest son, Quinn. Jennifer focuses on raising funds towards Congenital Heart Defects through the Children’s Heart Foundation and bringing awareness regarding heart defects in children.
Mark Cieri
StorageDefender
Mark Cieri is CEO and Co-founder of StorageDefender, a self storage smart technology company and the pioneer of personal smart units-as-a-service. Known for his vision and passion, Mark has a long tenure in high-tech companies as an accomplished global technology business leader and entrepreneur. He has held senior executive leadership positions at high-growth Fortune 500 companies, tech start-ups, and corporate ventures. Prior to StorageDefender, Mark was Vice President and General Manager at Philips Lighting Corporation where he built a leading smart home business in North America. Mark's educational background includes a BS in Engineering, an MBA, and an impressive portfolio of more than 12 patents.
Joe Doherty
Self Storage Association
Joe Doherty is SSA’s SVP, Chief Legal & Legislative Officer. In conjunction with SSA-affiliated state associations, he has led successful legislative initiatives in over 30 states. SSA’s legislative efforts focus on modernizing self storage lien laws, providing for simplified licensing to sell tenant insurance, and defeating legislation harmful to the storage industry.
Joe has a J.D., summa cum laude, from Villanova University School of Law and B.A. in History from Emory University. Joe, his wife Christa, and their five children live in the Mount Vernon section of Fairfax County, Virginia.
Damon Emerson
StorSuite
Damon Emerson is a seasoned professional with 16 years of experience in the self storage industry, having embarked on his career at U-Store-It (now Cubesmart). He developed the U-Store-It Network, a lead-generating marketing program.
Over the span of a decade, Damon played a pivotal role in expanding the Northeast sector of the United States for StorSmart tenant insurance, StorSmart Bader, and later, Storable. In December 2021, Damon assumed the position of CEO and partner at Storage Shield Tenant Protection, advocating for transparency and reshaping perceptions of tenant protection programs.
In January 2024, Damon took on the role of Divisional Vice President at StorSuite, a result of a strategic merger that seamlessly blended the strengths and expertise of several distinguished storage companies: Storage Shield, FineView Marketing, Pinnacle Storage Properties, Pinnacle Storage Managers, and Phyrem. This collective endeavor stands as a testament to a shared commitment to innovation, customer-centric solutions, and industry leadership.
Damon strives to clarify the distinctions between tenant insurance and protection programs while offering his expertise to anyone seeking guidance in the storage sector. He also currently serves as a board member for both the Northeast Self Storage Association (NeSSA) and the Pennsylvania Self Storage Association (PASSA).
Steve Lucas
The Storage Group
Steve Lucas is a Principal and Chief Operating Officer of The Storage Group, a digital marketing agency specializing in cutting-edge self storage technology products and services that ensure industry success and an improved customer experience. The Storage Group has been a digital marketing and online rental suite provider in the industry for over 10 years. Having his first successful start-up at the age of 25, Steve’s 35-year career holds many successful business development and leadership roles. Businesses under Steve’s direction have won multiple industry awards for highly visible, innovative projects. Steve’s systematic approach to business creates efficiency both internally and with the client base, resulting in long term business success with lasting relationships.
Jim Mooney
Freedom Storage Management
Jim Mooney joined Freedom Storage Management in January 2019 as an owner and operator focusing on the day-to-day operations. He currently oversees 27 facilities, with a few of them being 3rd party managed. He was formerly a Vice President of Devon Self Storage and has held many different positions in that organization.
Known as one of the modernizers of self storage processes, Jim leverages 20+ years of storage experience to constantly improve the performance of their portfolio of properties. One of his favorite phases is, “Wanting employees to work smarter, not harder.”
Jim is currently President of the Pennsylvania Self Storage Association and was previously a member of the Maryland SSA board.
He has been a speaker, moderator, and panelist at numerous industry conventions and conferences, and is a frequent contributor to industry publications. Jim has also been the previous keynote speaker at both Eastern and Western Canadian Conferences.
Charity Mueller
Store Space
Charity Mueller is a self storage marketing professional, with expertise in reputation management as well as corporate communications. She currently serves as Marketing Specialist for Store Space. As a member of Gen Z herself, Charity’s passion is to create meaningful connections between the storage industry and these digital natives who represent 27% of the U.S. population.
David A. Richman
Talcott Mountain Self-Storage
As a seasoned business professional and entrepreneur, David began in the employee benefits industry in 1981 as a life and health broker. He co-founded the 5th largest independent agency in Connecticut, which was eventually acquired by a public company in 2006. David later diversified his portfolio by establishing a successful business brokerage firm, where he orchestrated negotiations and sales exceeding $60,000,000 in business transactions.
Thanks to a lifelong pursuit in real estate investment, David cultivated a robust portfolio encompassing 18 properties ranging from apartments and warehouses to office buildings, restaurants, and self storage facilities. Through hands-on management, he’s navigated the intricacies of property dealings, learning valuable lessons from both triumphs and setbacks. David constructed and later sold his first self storage facility in 2007, before going on to acquire, improve, and sell an additional location in 2012. He recently ventured once again into ground-up construction, culminating in the establishment of Talcott Mountain Self-Storage in 2022, a state-of-the-art facility featuring 470 units, climate control, and outdoor storage.
Originally from West Hartford, Connecticut, operating businesses in his home state has been a rewarding professional journey. David cherishes spending time with his family, skiing, hiking, and contributing back to his community.
Peter Smyth
White Label Storage
Peter Smyth is the founder and CEO of Local Locker, an NYC based self storage operator that converts unused space to small storage facilities, and White Label Storage, a remote self storage management company. Peter and his co-founder, Alex Hartman, started White Label Storage based on the operating principles and technology they developed to manage their urban storage conversions under the Local Locker brand. White Label's mission is to professionalize non-institutional self storage facilities through management and technology so that they can compete with the REITs.
After graduating from Princeton in 2012, Peter began his career in real estate working in real estate development and acquisitions at Hines and Federal Capital Partners before attending Harvard Business School, where he and Alex launched the Local Locker platform.
Exhibitors
Expo Exhibitors
Access Self StorageBooth #38Access Self Storage | Arco Design/BuildBooth #49Arco Design/Build | Aries EngineeringBooth #55Aries Engineering |
BETCOBooth #15BETCO | Boardwalk Storage SolutionsBooth #10Boardwalk Storage Solutions | Bowdoin ConstructionBooth #12Bowdoin Construction |
Capstan Tax StrategiesBooth #50Capstan Tax Strategies | Compass Building SystemsBooth #29Compass Building Systems | CubeSmartBooth #8CubeSmart |
DBCIBooth #57DBCI | Designhaus ArchitectureBooth #18Designhaus Architecture | Duro-Last RoofingBooth #44Duro-Last Roofing |
Eagle Eye NetworksBooth #7Eagle Eye Networks | Elevate StructuresBooth #36Elevate Structures | Flexospan Steel BuildingsBooth #43Flexospan Steel Buildings |
Frank G. Relf ArchitectBooth #16Frank G. Relf Architect | Global Integrated TechnologiesBooth #51Global Integrated Technologies | Inside Self-StorageRegistration HallInside Self-Storage |
iPostal1Booth #54iPostal1 | Janus InternationalBooth #28Janus International | Karnak CorporationBooth #24Karnak Corporation |
Kidd-Luukko CorporationBooth #11Kidd-Luukko Roofing | Kiwi II ConstructionBooth #5Kiwi II Construction | Maine Self Storage AssociationRegistration HallMaine Self Storage Association |
MakoRabcoBooth #3MakoRabco | Miller Building SystemsBooth #59Miller Building Systems | NAI Norwood GroupBooth #31NAI Norwood Group |
Nations Roof of New EnglandBooth #2Nations Roof of New England | New Hampshire Self Storage AssociationRegistration HallNew Hampshire Self Storage Association | OpenTech AllianceBooth #4OpenTech Alliance |
Paramount Metal SystemsBooth #52Paramount Metal Systems | PDS Engineering & ConstructionBooth #46PDS Engineering & Construction | PTI Security SystemsBooth #39PTI Security Systems |
Rapid Building SolutionsBooth #22Rapid Building Solutions | Ryan Specialty GroupBooth #9Ryan Specialty Group | Safe Harbor PropertiesBooth #6Safe Harbor Properties |
Safestor Tenant InsuranceBooth #34Safestor Tenant Insurance | The SBOABooth #30The SBOA | Self Storage MaintenanceBooth #14Self Storage Maintenance |
SelfStorageAuction.comBooth #32SelfStorageAuction.com | SpiderDoorBooth #25SpiderDoor | SteelBlueBooth #45SteelBlue |
StorableBooth #27Storable | The Storage Acquisition GroupBooth #35The Storage Acquisition Group | The Storage GroupBooth #20The Storage Group |
Storage Investment ManagementBooth #21Storage Investment Management | StorageAuctions.comBooth #42StorageAuctions.com | StorageDefenderBooth #13StorageDefender |
StorSuiteBooth #53StorSuite | SVN Commercial Real Estate AdvisorsBooth #40SVN Commercial Real Estate Advisors | Tecta America New EnglandBooth #58Tecta America New England |
Tenant Property ProtectionBooth #37Tenant Property Protection | Tenant, Inc.Booth #17Tenant, Inc. | Trac-Rite DoorBooth #23Trac-Rite Door |
Trachte Building SystemsBooth #19Trachte Building Systems | U-Haul Company of Eastern MABooths #33 and #48U-Haul Company of Eastern MA | U-Haul Self-Storage Affiliate NetworkBooth #47U-Haul Self-Storage Affiliate Network |
Union RealtimeBooth #41Union Realtime | Universal Storage GroupBooth #26Universal Storage Group | White Label StorageBooth #56White Label Storage |
World Insurance AssociatesBooth #1World Insurance Associates |