Tag Archives: webinar

Webinar: NeSSA 101: How to Maximize Your Membership

Whether you’ve been a member since before the merge of Connecticut and Massachusetts or you just signed up this year, the benefits of membership with the NeSSA are always growing and evolving. Executive Director Courtney Kahler will take you on a guided tour of Northeast Self Storage Association’s website where together you can explore all that NeSSA has to offer, including leases, archived webinars and newsletters, state-specific resource pages, and more. Your online member benefits are just waiting at your fingertips!

Webinar: Grassroots Marketing to Digital Marketing: Why It All Matters

Gone are the days of advertising your facility on your local high school’s billboard. In today’s world, the grassroots of marketing is located at the heart of Google. The self storage industry has grown leaps and bounds over the past five years, and trying to keep up can be difficult. Join the presenter of our webinar, Steve Lucas of The Storage Group, where he walks you through it all!

You’ll learn:

  • How to market your facility in 2020
  • Understanding the importance of the online presence
  • Realistic tips for growing your business

Virtual Spring Retreat Webinar Series #5

This is the fifth webinar in a series of five replacing the canceled live Spring Retreat.

Let’s Talk: How COVID-19 is Affecting Your Business
Panelists Christina Alvino of FineView Marketing, Charlie Fritts of SIMI, Scot Vayo of iStorage, and moderator Steve Tranni of Stor-U-Self

This unprecedented time is sure to bring up a lot of questions and new, unfamiliar situations. The panelists of NeSSA’s final installment of the Virtual Spring Retreat Webinar Series will discuss what they are doing to effectively run their facilities during a pandemic and answer questions from the audience. For the first time, we also invite our attendees to speak during the session and share their ideas and experiences with the group.

Registration Fees

Due to the current pandemic, the Board of Directors recently agreed that all future webinars – including the Virtual Spring Retreat Webinar Series – will be offered to everyone for free until further notice. Recordings will remain available to members only. Of course, anyone is welcome to join NeSSA in order to access these recordings along with the rest of our extensive resource library.

Virtual Spring Retreat Webinar Series #4

This is the fourth webinar in a series of five replacing the canceled live Spring Retreat.

Best Money Management Practices & How to Cope in a Crisis
Scot Vayo, iStorage

Self storage owners, operators, and managers alike are constantly looking for ways to increase their revenue and reduce their expenses. In this session, we’ll review some of the must-have best practices that can be used to help maximize your revenue. From managing your street rates and occupied room rates to driving ancillary revenue, you’re sure to walk away with some great ideas to add money to your top line. Don’t spend it all in one place though! We’ll also share some ideas that will get you thinking about ways to save money on the expense line as well. Lastly, how are you addressing these issues during the COVID-19 pandemic? We’ll share some thoughts on making sure we tread carefully during these unprecedented times.

Registration Fees

Due to the current pandemic, the Board of Directors recently agreed that all future webinars – including the Virtual Spring Retreat Webinar Series – will be offered to everyone for free until further notice. Recordings will remain available to members only. Of course, anyone is welcome to join NeSSA in order to access these recordings along with the rest of our extensive resource library.

Virtual Spring Retreat Webinar Series #3

This is the third webinar in a series of five replacing the canceled live Spring Retreat.

Digital Marketing & Self Storage: Where to Focus Your Efforts?
Christina Alvino, FineView Marketing

With so many marketing channel options it’s hard to know exactly where to focus. Based on the current world events we know that your digital presence and visibility online is going to be more important than ever. During NeSSA’s third installment of the Virtual Spring Retreat Webinar Series, we’ll discuss the most important marketing channels to master as a self storage operator, including basic and advanced tips about search engine optimization (SEO), local search marketing, social media, and more. The goal isn’t necessarily to make you the digital marketing expert, but give you the ammunition you need to ask the right questions and have an educated conversation about the marketing efforts for your business.

If you have additional questions, want some advice, or just need a professional opinion about your current marketing efforts feel free to send me an email and I’ll be happy to set up a 15-30 minute one-on-one chat.

Registration Fees

Due to the current pandemic, the Board of Directors recently agreed that all future webinars – including the Virtual Spring Retreat Webinar Series – will be offered to everyone for free until further notice. Recordings will remain available to members only. Of course, anyone is welcome to join NeSSA in order to access these recordings along with the rest of our extensive resource library.

Virtual Spring Retreat Webinar Series #2

This is the second webinar in a series of five replacing the canceled live Spring Retreat.

Property Maintenance & DIY Efficiency During COVID-19 & Beyond
Charlie Fritts, Storage Investment Management, Inc.

The second presentation in NeSSA’s Spring Retreat Webinar Series will cover best practices during the COVID-19 issue as well as both routine and periodic storage property maintenance. Depending on your skill level and available time it may be possible to Do It Yourself for many of the tasks. It’s important to keep in mind that real estate requires regular inspection and upkeep to extend its life cycle and provide the best experience for your customers. Topics will include:

  • Best practices for essential businesses to deal with COVID-19
  • HVAC maintenance
  • Roof, gutter, and roof drain maintenance
  • Paved surface and storm drainage maintenance
  • Well and septic maintenance
  • Storage and personnel door maintenance
  • Gates hardware and operator maintenance
  • Lighting maintenance

Member Registration
Nonmember Registration

Registration Fees

Member Rate: FREE
Nonmember Rate: $10 per webinar when selected individually or register for all 5 at once for the discounted price of $40.

Not a member? Join while registering and pay the member rate!

Virtual Spring Retreat Webinar Series #1

This is the first webinar in a series of five replacing the canceled live Spring Retreat.

Legal Thoughts You Can Act On, Even During the Crisis
Jeffrey Greenberger, Greenberger & Brewer, LLP

During the first installment of NeSSA’s Virtual Spring Retreat Webinar Series, attorney Jeffrey Greenberger of Greenberger & Brewer, LLP will present several rapid fire legal issues for you to consider and act on, if needed, that will help improve your operations while you wait to have your occupants back in your offices. Topics will include updating your rental agreement, using an existing rental agreement to add new units, credit card acceptance issues, and photo identification in the age of online transactions. Jeff will leave time for your questions.

Member Registration
Nonmember Registration

Registration Fees

Member Rate: FREE
Nonmember Rate: $10 per webinar when selected individually or register for all 5 at once for the discounted price of $40.

Not a member? Join while registering and pay the member rate!

Webinar: Feed Your Google My Business Monster for Rentals

Speaker Jim Ross of 3 Mile Management presents this step-by-step webinar that will help you understand Google My Business inside and out so that you can improve your Google Map rankings, engage with customers, control your online presence, and generate more rentals.

THIS WEBINAR ONLY! Nonmembers are welcomed and encouraged to register and attend at no cost! Please join us for this session.

Virtual Spring Retreat Webinar Series

Due to COVID-19, NeSSA’s annual Spring Retreat has been canceled. We are happy to offer a virtual replacement consisting of weekly webinars throughout the month of May featuring our original speakers from the live event plus a few additional sessions on legal concerns and Q&A discussions. Our speakers have even added in the aspect of the current pandemic to their topics to give our attendees some guidance during these difficult times. You can read NeSSA’s full press release regarding this decision here.

Due to the current pandemic, the Board of Directors recently agreed that all future webinars – including the Virtual Spring Retreat Webinar Series – will be offered to everyone for free until further notice. Recordings will remain available to members only. Of course, anyone is welcome to join NeSSA in order to access these recordings along with the rest of our extensive resource library.

Virtual Spring Retreat Webinar Series Schedule

Spring Retreat Webinar #1 – Wednesday, May 6th at 2:00 PM
Legal Thoughts You Can Act On, Even During the Crisis
Jeffrey Greenberger, Greenberger & Brewer, LLP
During the first installment of NeSSA’s Virtual Spring Retreat Webinar Series, attorney Jeffrey Greenberger of Greenberger & Brewer, LLP will present several rapid fire legal issues for you to consider and act on, if needed, that will help improve your operations while you wait to have your occupants back in your offices. Topics will include updating your rental agreement, using an existing rental agreement to add new units, credit card acceptance issues, and photo identification in the age of online transactions. Jeff will leave time for your questions.
Registration for Webinar #1

Spring Retreat #2 – Thursday, May 14th at 2:00 PM
Property Maintenance & DIY Efficiency During COVID-19 & Beyond
Charlie Fritts, Storage Investment Management, Inc.
The second presentation in NeSSA’s Spring Retreat Webinar Series will cover best practices during the COVID-19 issue as well as both routine and periodic storage property maintenance. Depending on your skill level and available time it may be possible to Do It Yourself for many of the tasks. It’s important to keep in mind that real estate requires regular inspection and upkeep to extend its life cycle and provide the best experience for your customers. Topics will include:

  • Best practices for essential businesses to deal with COVID-19
  • HVAC maintenance
  • Roof, gutter, and roof drain maintenance
  • Paved surface and storm drainage maintenance
  • Well and septic maintenance
  • Storage and personnel door maintenance
  • Gates hardware and operator maintenance
  • Lighting maintenance

Registration for Webinar #2

Spring Retreat Webinar #3 – Tuesday, May 19th at 2:00 PM
Digital Marketing & Self Storage: Where to Focus Your Efforts?
Christina Alvino, FineView Marketing
With so many marketing channel options it’s hard to know exactly where to focus. Based on the current world events we know that your digital presence and visibility online is going to be more important than ever. During NeSSA’s third installment of the Virtual Spring Retreat Webinar Series, we’ll discuss the most important marketing channels to master as a self storage operator, including basic and advanced tips about search engine optimization (SEO), local search marketing, social media, and more. The goal isn’t necessarily to make you the digital marketing expert, but give you the ammunition you need to ask the right questions and have an educated conversation about the marketing efforts for your business.

If you have additional questions, want some advice, or just need a professional opinion about your current marketing efforts feel free to send me an email and I’ll be happy to set up a 15-30 minute one-on-one chat.
Registration for Webinar #3

Spring Retreat Webinar #4 – Tuesday, May 26th at 2:00 PM
Best Money Management Practices & How to Cope in a Crisis
Scot Vayo, iStorage
Self storage owners, operators, and managers alike are constantly looking for ways to increase their revenue and reduce their expenses. In this session, we’ll review some of the must-have best practices that can be used to help maximize your revenue. From managing your street rates and occupied room rates to driving ancillary revenue, you’re sure to walk away with some great ideas to add money to your top line. Don’t spend it all in one place though! We’ll also share some ideas that will get you thinking about ways to save money on the expense line as well. Lastly, how are you addressing these issues during the COVID-19 pandemic? We’ll share some thoughts on making sure we tread carefully during these unprecedented times.
Registration for Webinar #4

Spring Retreat Webinar #5 – Thursday, May 28th at 1:00 PM
Let’s Talk: How COVID-19 is Affecting Your Business
Panelists Christina Alvino of FineView Marketing, Charlie Fritts of SIMI, Scot Vayo of iStorage, and moderator Steve Tranni of Stor-U-Self
This unprecedented time is sure to bring up a lot of questions and new, unfamiliar situations. The panelists of NeSSA’s final installment of the Virtual Spring Retreat Webinar Series will discuss what they are doing to effectively run their facilities during a pandemic and answer questions from the audience. For the first time, we also invite our attendees to speak during the session and share their ideas and experiences with the group.
Registration for Webinar #5

NeSSA Replaces Spring Retreat with Virtual Sessions

FOR IMMEDIATE RELEASE

The Northeast Self Storage Association (NeSSA), comprised of Connecticut, Massachusetts, and Rhode Island, has canceled their annual Spring Retreat event due to the global COVID-19 pandemic. Typically held in April or May at the Publick House Historic Inn in Sturbridge, MA, the event will be replaced with a virtual webinar series featuring the speakers from the original agenda.

Executive Director Courtney J. Kahler stated, “We hope everyone understands why we made this decision and know that the health, safety, and ability of our members, attendees, and supporters to run their businesses effectively are NeSSA’s main priorities.” She went on to add, “Staff has been monitoring the situation closely since March, and has been in contact with the venue, speakers, and Executive Committee. The Board unanimously voted to cancel the live event at the end of March and has since been working to replace it with a virtual version that also incorporates the concerns of the pandemic into the education.”

NeSSA’s Virtual Spring Retreat Webinar Series will consist of weekly webinars throughout the month of May that feature the original speakers from the live event (Christina Alvino of FineView Marketing, Charlie Fritts of Storage Investment Management, Inc., and Scot Vayo of iStorage), plus a legal session with Jeffrey Greenberger of Greenberger & Brewer, LLP and a Q&A open discussion webinar featuring a panel of speakers.

Regarding the association’s future events, Courtney said, “At this time we are still planning our annual Northeast Storage EXPO, which will be held October 7th and 8th at the MGM Springfield. Of course, we are continuing to monitor the global pandemic and we will make any necessary decisions regarding this event as needed.”

In response to the COVID-19 crisis, NeSSA has also published state-specific updates and tips to effectively run your self storage business to their website homepage. Members can find additional resources such as webinars, articles, and templates on the new COVID-19 member resource page.

For more information about the Virtual Spring Retreat Webinar Series, the Northeast Storage EXPO, or what NeSSA is doing to help during the pandemic, you can visit www.NeSSA.org. If you have any questions, please feel free to reach out to us at NeSSA@NeSSA.org.

A PDF version of this press release can be found here.