Whether you’ve been a member since before the merge of Connecticut and Massachusetts or you just signed up this year, the benefits of membership with the NeSSA are always growing and evolving. Executive Director Courtney Kahler will take you on a guided tour of Northeast Self Storage Association’s website where together you can explore all that NeSSA has to offer, including leases, archived webinars and newsletters, state-specific resource pages, and more. Your online member benefits are just waiting at your fingertips!
Contactless rentals has been an increasingly popular topic in self storage, and for good reason. There are many benefits to providing a fully automated customer experience and offering a no contact move-in process is more possible today than ever. In this webinar, industry expert Terry Bagley will offer insight and answer questions about the importance of full automation, improving the customer experience, the technology available for going contactless, and much more. You’ll learn:
Why it’s important to provide a fully automated move-in experience to meet today’s storage customers where they are
How technology has improved the tenant onboarding experience and what that means to owner operators
The automation technology available today
How smart locks at the unit door allow for fully contact-less rentals and automate the overlock and lock check processes
Gone are the days of advertising your facility on your local high school’s billboard. In today’s world, the grassroots of marketing is located at the heart of Google. The self storage industry has grown leaps and bounds over the past five years, and trying to keep up can be difficult. Join the presenter of our webinar, Jason Barreto of The Storage Group, where he walks you through it all!
You’ll learn:
How to market your facility in 2020
Understanding the importance of the online presence
NeSSA’s next webinar, Grassroots Marketing to Digital Marketing: Why It All Matters, will be held on Wednesday, June 24th at 2:00 PM.
Gone are the days of advertising your facility on your local high school’s billboard. In today’s world, the grassroots of marketing is located at the heart of Google. The self storage industry has grown leaps and bounds over the past five years, and trying to keep up can be difficult. Join the presenter of our webinar, Jason Barreto of The Storage Group, where he walks you through it all!
You’ll learn:
How to market your facility in 2020
Understanding the importance of the online presence
Let’s Talk: How COVID-19 is Affecting Your Business
Panelists Christina Alvino of FineView Marketing, Charlie Fritts of SIMI, Scot Vayo of iStorage, and moderator Steve Tranni of Stor-U-Self
This unprecedented time is sure to bring up a lot of questions and new, unfamiliar situations. The panelists of NeSSA’s final installment of the Virtual Spring Retreat Webinar Series will discuss what they are doing to effectively run their facilities during a pandemic and answer questions from the audience. For the first time, we also invite our attendees to speak during the session and share their ideas and experiences with the group.
Registration Fees
Due to the current pandemic, the Board of Directors recently agreed that all future webinars – including the Virtual Spring Retreat Webinar Series – will be offered to everyone for free until further notice. Recordings will remain available to members only. Of course, anyone is welcome to join NeSSA in order to access these recordings along with the rest of our extensive resource library.
Best Money Management Practices & How to Cope in a Crisis
Scot Vayo, iStorage
Self storage owners, operators, and managers alike are constantly looking for ways to increase their revenue and reduce their expenses. In this session, we’ll review some of the must-have best practices that can be used to help maximize your revenue. From managing your street rates and occupied room rates to driving ancillary revenue, you’re sure to walk away with some great ideas to add money to your top line. Don’t spend it all in one place though! We’ll also share some ideas that will get you thinking about ways to save money on the expense line as well. Lastly, how are you addressing these issues during the COVID-19 pandemic? We’ll share some thoughts on making sure we tread carefully during these unprecedented times.
Registration Fees
Due to the current pandemic, the Board of Directors recently agreed that all future webinars – including the Virtual Spring Retreat Webinar Series – will be offered to everyone for free until further notice. Recordings will remain available to members only. Of course, anyone is welcome to join NeSSA in order to access these recordings along with the rest of our extensive resource library.
Digital Marketing & Self Storage: Where to Focus Your Efforts?
Christina Alvino, FineView Marketing
With so many marketing channel options it’s hard to know exactly where to focus. Based on the current world events we know that your digital presence and visibility online is going to be more important than ever. During NeSSA’s third installment of the Virtual Spring Retreat Webinar Series, we’ll discuss the most important marketing channels to master as a self storage operator, including basic and advanced tips about search engine optimization (SEO), local search marketing, social media, and more. The goal isn’t necessarily to make you the digital marketing expert, but give you the ammunition you need to ask the right questions and have an educated conversation about the marketing efforts for your business.
If you have additional questions, want some advice, or just need a professional opinion about your current marketing efforts feel free to send me an email and I’ll be happy to set up a 15-30 minute one-on-one chat.
Registration Fees
Due to the current pandemic, the Board of Directors recently agreed that all future webinars – including the Virtual Spring Retreat Webinar Series – will be offered to everyone for free until further notice. Recordings will remain available to members only. Of course, anyone is welcome to join NeSSA in order to access these recordings along with the rest of our extensive resource library.
Property Maintenance & DIY Efficiency During COVID-19 & Beyond
Charlie Fritts, Storage Investment Management, Inc.
The second presentation in NeSSA’s Spring Retreat Webinar Series will cover best practices during the COVID-19 issue as well as both routine and periodic storage property maintenance. Depending on your skill level and available time it may be possible to Do It Yourself for many of the tasks. It’s important to keep in mind that real estate requires regular inspection and upkeep to extend its life cycle and provide the best experience for your customers. Topics will include:
Best practices for essential businesses to deal with COVID-19
Legal Thoughts You Can Act On, Even During the Crisis Jeffrey Greenberger, Greenberger & Brewer, LLP
During the first installment of NeSSA’s Virtual Spring Retreat Webinar Series, attorney Jeffrey Greenberger of Greenberger & Brewer, LLP will present several rapid fire legal issues for you to consider and act on, if needed, that will help improve your operations while you wait to have your occupants back in your offices. Topics will include updating your rental agreement, using an existing rental agreement to add new units, credit card acceptance issues, and photo identification in the age of online transactions. Jeff will leave time for your questions.
Speaker Jim Ross of 3 Mile Management presents this step-by-step webinar that will help you understand Google My Business inside and out so that you can improve your Google Map rankings, engage with customers, control your online presence, and generate more rentals.
THIS WEBINAR ONLY! Nonmembers are welcomed and encouraged to register and attend at no cost! Please join us for this session.
