Tag Archives: education

Webinar: Grassroots Marketing to Digital Marketing: Why It All Matters

Gone are the days of advertising your facility on your local high school’s billboard. In today’s world, the grassroots of marketing is located at the heart of Google. The self storage industry has grown leaps and bounds over the past five years, and trying to keep up can be difficult. Join the presenters of our webinar, Lauren Mannarelli and Laura Gattis of The Storage Group where we walk you through it all!

You’ll learn:

  • How to market your facility in 2020
  • Understanding the importance of the online presence
  • Realistic tips for growing your business

Webinar: Maximizing Tax Savings for Self Storage Owners and Operators

The Tax Cuts and Jobs Act (TCJA) was signed into law on December 22, 2017. This marks the first comprehensive tax law reform since 1986 and the legislation has created a wealth of new opportunities for the thoughtful owner of self storage properties. A thorough cost segregation study is the vehicle by which TCJA benefits may be obtained. The Tangible Property Regulations (TPRs) are still in play in this post tax-reform era, and in fact augment the utility of the TCJA. Again, a thorough cost segregation study is the key to fully leveraging all possible benefits. We will also discuss several case studies to illustrate how self storage owners and operators have realized tax savings through these strategies.

Learning objectives:

  • Understand how cost segregation is the vehicle by which tax savings opportunities are obtained.
  • Use a TPR flowchart to assist in the expense vs. capitalization decision-making process.
  • Identify possible opportunities for leveraging the TPRs.
  • Explain the significance of the date 9/27/17 in determining bonus rates for new construction projects and acquisitions.
  • Review the current status of Qualified Improvement Property under the TCJA.
  • Become familiar with Section 179 and Opportunity Zones under the TCJA.

Maximizing Tax Savings for Self Storage Owners & Operators

The Tax Cuts and Jobs Act (TCJA) was signed into law on December 22, 2017. This marks the first comprehensive tax law reform since 1986 and the legislation has created a wealth of new opportunities for the thoughtful owner of self storage properties. A thorough cost segregation study is the vehicle by which TCJA benefits may be obtained. The Tangible Property Regulations (TPRs) are still in play in this post tax-reform era, and in fact augment the utility of the TCJA. Again, a thorough cost segregation study is the key to fully leveraging all possible benefits. We will also discuss several case studies to illustrate how self storage owners and operators have realized tax savings through these strategies.

Learning objectives:

  • Understand how cost segregation is the vehicle by which tax savings opportunities are obtained.
  • Use a TPR flowchart to assist in the expense vs. capitalization decision-making process.
  • Identify possible opportunities for leveraging the TPRs.
  • Explain the significance of the date 9/27/17 in determining bonus rates for new construction projects and acquisitions.
  • Review the current status of Qualified Improvement Property under the TCJA.
  • Become familiar with Section 179 and Opportunity Zones under the TCJA.

Join us for a webinar on December 2nd where our presenter, Carly Ferris of Capstan Tax Strategies, will walk you through these changes and answer your questions on what this means for you.

Webinar: Your Reputation Matters

In 2019, your online reputation is more important than ever. Our presenter, Melissa Stiles from Storage Asset Management, Inc., will help you learn about the tools and techniques to monitor, protect, and defend your storage facility. Discover how to proactively manage your facility’s online reputation.

Your Reputation Matters

In 2019, your online reputation is more important than ever. Join our presenter, Melissa Stiles from Storage Asset Management, Inc. on Tuesday, October 22nd at 2:00 PM EST to learn about the different tools and techniques you can use to monitor, protect, and defend your storage facility. Discover in this webinar how to proactively manage your facility’s online reputation.

2019 Northeast Storage EXPO – Attendee

Our annual Northeast Storage EXPO is being held at the new MGM Casino in Springfield, MA October 2-3, 2019!

Exhibitors: Please go here.

As you can tell from the topics in our agenda below, we’re adding a technological spin to this year’s show! The educational sessions on day one will boast the knowledge, experience, and success of the three founding members of Atomic Storage Group including Rick Beal, Magen Smith, and Matthew Van Horn. On day two, we’ll add the always-enjoyable and helpful attorney Jeffrey Greenberger of Greenberger & Brewer, LLP to the mix as well as a panel of experts who will explore the trends and advancements of technology in today’s world. Throw in roundtables, exhibits, and networking and we have the makings of a groundbreaking show at a can’t-miss location!

MGM is offering beautiful, brand new luxury rooms for our attendees at an astounding rate of $179 per night. You can book online here. The deadline to make your overnight hotel reservations is Sunday, September 1, 2019.

Wednesday, October 2, 2019
2:00 PM   Registration
2:30 PM   Breakout Sessions
(attend one)

Buying, Operating, or Selling: The Numbers You Should Know with Magen Smith, CPA of Atomic Storage Group
Whether you are buying, operating, or selling a storage facility, there are a handful of numbers that can make or break any deal. In this session, we will cover the numbers you should know, where to find them, and why they are important. Buyers will learn the key metrics to review to know if the property is a good deal. Owners and operators will understand numbers beyond rentals and revenue. What else should you review daily, weekly, and monthly? And sellers will learn how to clean up their business to get top dollar in today’s market.

How Tech Trends Improve Your Hiring with Rick Beal of Atomic Storage Group
Storage is a difficult industry to attract talent. Owners and operators are continually challenged to find the best candidates with the methods given to them. These manual processes slow down an organization’s resources and make it difficult to optimize workflows. In this session you will learn how technology will help you through recruitment to hiring. Because, as you know, the most important decision you can make is who is behind the counter.

3:45 PM   Break
4:00 PM   Bringing Your Storage Operations into the 21st Century with Rick Beal, Magen Smith, and Matthew Van Horn of Atomic Storage Group
Self storage owners face a wide variety of challenges, often including staff, revenue, and competition. In truth, most of the biggest challenges owners have is around one central theme: the bottom line. With the changing scene of technology in storage, it is even more important to understand what you need to improve and why. In this session, we will open our operations and show you the tools you need to bring your storage business into the 21st century without taxing the bottom line. Bring your questions for an active panel discussion.
5:15 PM   Annual Business Meeting
5:30 PM  
Tradeshow and Reception
Join us in the tradeshow hall and on the terrace for mingling, exhibits, hors d’oeuvres, drinks, and networking.

Thursday, October 3, 2019
Registration begins at 8:00 AM. Wake up with breakfast and networking before a day of education and conversation. The schedule and education sessions are listed below.
8:00 AM   Registration, Tradeshow, and Breakfast
8:30 AM   Welcome and Opening Remarks
8:45 AM   Roundtables
(attend 3)

  • Free Tech Tools to Run Your Facility, Rick Beal of Atomic Storage Group
  • How Cloud-Based Access Control Systems and Technology are Changing the Self Storage Industry, Christian Thurgood, Easy Storage Solutions
  • Late2Lien: The Turnkey Solution to Automating Late End Lien Sale Notices, Jeffrey Greenberger of Greenberger & Brewer, LLP
  • Owning Your Numbers & Understanding Reports, Magen Smith of Atomic Storage Group
  • Self Storage Q&A: Ask an Expert, Matthew Van Horn of Atomic Storage Group
  • Specialty Storage and Other Options to Increase Revenue and Improve the Bottom Line, Connie Neville of SVN Commercial Real Estate Advisors
  • Using Smart Technology to Compete in the Self Storage Industry, Devin Zucker of Janus International

10:00 AM  What is New and How It Can be Utilized by Self Storage Facilities with panelists Thomas Brooks of PTI Security Systems, Stephen Tranni of Stor-U-Self, and Tully Zipkin of Global Integrated Technologies
Topics covered by our panel include:

  • Cloud base solutions: What does it mean and is it important to you?
  • Access control options, including: Mobile applications, automated payment notifications and applications, and automatic locking and overlocking options.
  • Artificial intelligence surveillance cameras and what opportunities they present for actual surveillance with optional PA announcements vs. “after the crime” video recording systems.
  • Dollars and sense: How does the ROI work?

11:00 AM  Exhibits
12:30 PM  Lunch, Exhibits

1:15 PM   Reconvene and Scholarship Award Presentation
1:30 PM   10 Things Self Storage Owners Do to Self Sabotage with Matthew Van Horn, Atomic Storage Group
Owning a self storage facility can be a trip down insanity lane, with a quick stop at the corner of confusion and overload. It only takes a few mistakes and all of a sudden your dream facility turns into a rudderless plane full of gremlins. This session will show you how to systematically analyze your self storage operation so you can avoid the gremlins and keep your facility on track. Bullet points include:

  • Why self storage isn’t like your other businesses
  • How to find the self storage manager of your dreams
  • Why your self storage facility’s bottom line isn’t the only line
  • How to create a stellar self storage marketing plan and why you need to market your facility all the time
  • Leveraging the lost art of communication
  • Why technology doesn’t solve every problem
  • Where to find help before the gremlins create havoc in your self storage operations
  • How to leverage revenue management the right way

2:30 PM   Why Can’t I Fall in Love with Online Rentals? with Jeffrey Greenberger, Greenberger & Brewer, LLP
Technology is rapidly evolving in the self storage industry, but at times we forget that our industry needs information and sometimes we just need to “see” our potential tenant. Our keynote speaker takes a look at how technology is evolving and reminds us to look at the legal implications of each technological step we take before we leap, as we may forget to protect our businesses.
4:00 PM   Closing Remarks, Adjourn

Member Registration: $179 ($199 after September 12)
Nonmember Registration: $199 ($229 after September 12)

 

Cancellation Policy: Refunds will be issued for full amount minus a $75 administration fee if received in writing by September 18, 2019. Refunds cannot be issued after September 18, 2019.

2019 Northeast Storage EXPO – Exhibitor

The Northeast Self Storage Association is hosting its annual Northeast Storage EXPO October 2nd and 3rd, 2019 at the new MGM Casino in Springfield, Massachusetts.

Attendees: Please go here.

All suppliers for the self storage industry are invited to exhibit at the event. Sponsorships are also available for added visibility. Register soon and select your booth space!

*NEW FOR 2019* There is one brand new sponsorship opportunity this year.
As a Drink Ticket Sponsor, your logo will be printed on complimentary drink tickets at the reception, you will be listed in the conference rogram and on signage, and you will be recognized as a sponsor on NeSSA’s website and from the podium at the general session.

If you would like to be considered for a roundtable presentation, please send your title and description to Courtney Kahler. Topics must be educational in nature, not a sales pitch, and will be approved by the Program Committee. Roundtables will be chosen by Monday, August 19, 2019.

Download the Exhibitor and Sponsor application for complete details, or click on the “Register Now” button below to register today. You can also view the floor plan. Five-Star annual sponsors received the benefit of first booth choice. Remaining space is confirmed on a first registered and paid basis. Please see the event schedule below:

Wednesday, October 2, 2019
12:00 PM – Exhibitor Move-In (must be ready by 4:00 PM)
2:00 PM – Registration
2:30 PM – Breakout Sessions
3:45 PM – Breakout Session
5:00 PM – NeSSA Annual Business Meeting
5:30 PM – Tradeshow and Reception
Thursday, October 3, 2019
8:00 AM – Registration, Tradeshow, and Breakfast
8:30 AM – Welcome, Opening Remarks
8:45 AM – Roundtables, Breakfast Available
10:00 AM – Panel Presentation
11:00 AM – Exhibits
12:30 PM – Lunch, Exhibits
1:15 PM – Reconvene, Scholarship Award Presentation
1:30 PM – Keynote Speaker
2:30 PM – Keynote Speaker Jeff Greenberger, Greenberger & Brewer, LLP
3:45 PM – Closing Remarks, Adjourn

The booth price for NeSSA members is $699 and includes the cost of two company representatives ($749 after September 15th)
The nonmember booth price is $999 and includes one company representative – But if you join NeSSA, you’ll save on your exhibit fee and get to bring a second booth representative at no additional cost.

Many levels of sponsorships are available and start at $200.

You can make overnight hotel reservations under our discounted room block at the MGM here.

Webinar: Making the Most of Your Insurance Claim

In this session, you will learn insurance basics that pertain to the self storage industry and receive tips on making the most of your insurance claim. Presenter Scott Greenwald is the Senior VP and Principal of Goodman-Gable-Gould/Adjusters International (GGG/AI), whose public adjusters represent policyholders in first-party claim negotiations with property insurance carriers for expeditious recovery, after a policyholder has suffered property damage. Insurance experts review and analyze insurance policies, measure damages (to building, business personal property including machinery, equipment, stock, etc., business interruption, loss of rental income/extra expense), prepare detailed claims, and negotiate for expeditious and equitable recovery with insurance carrier(s). Q&A is encouraged.

2019 Northeast Storage EXPO – Register Today!

Our annual Northeast Storage EXPO is being held at the new MGM Casino in Springfield, MA October 2-3, 2019!

Exhibitors: Please go here.

As you can tell from the topics in our agenda below, we’re adding a technological spin to this year’s show! The educational sessions on day one will boast the knowledge, experience, and success of the three founding members of Atomic Storage Group including Rick Beal, Magen Smith, and Matthew Van Horn. On day two, we’ll add the always-enjoyable and helpful attorney Jeffrey Greenberger of Greenberger & Brewer, LLP to the mix as well as a panel of experts who will explore the trends and advancements of technology in today’s world. Throw in roundtables, exhibits, and networking and we have the makings of a groundbreaking show at a can’t-miss location!

MGM is offering beautiful, brand new luxury rooms for our attendees at an astounding rate of $179 per night. You can book online here. The deadline to make your overnight hotel reservations is Sunday, September 1, 2019.

Wednesday, October 2, 2019
2:00 PM   Registration
2:30 PM   Breakout Sessions
(attend one)

Buying, Operating, or Selling: The Numbers You Should Know with Magen Smith, CPA of Atomic Storage Group
Whether you are buying, operating, or selling a storage facility, there are a handful of numbers that can make or break any deal. In this session, we will cover the numbers you should know, where to find them, and why they are important. Buyers will learn the key metrics to review to know if the property is a good deal. Owners and operators will understand numbers beyond rentals and revenue. What else should you review daily, weekly, and monthly? And sellers will learn how to clean up their business to get top dollar in today’s market.

How Tech Trends Improve Your Hiring with Rick Beal of Atomic Storage Group
Storage is a difficult industry to attract talent. Owners and operators are continually challenged to find the best candidates with the methods given to them. These manual processes slow down an organization’s resources and make it difficult to optimize workflows. In this session you will learn how technology will help you through recruitment to hiring. Because, as you know, the most important decision you can make is who is behind the counter.

3:45 PM   Break
4:00 PM   Bringing Your Storage Operations into the 21st Century with Rick Beal, Magen Smith, and Matthew Van Horn of Atomic Storage Group
Self storage owners face a wide variety of challenges, often including staff, revenue, and competition. In truth, most of the biggest challenges owners have is around one central theme: the bottom line. With the changing scene of technology in storage, it is even more important to understand what you need to improve and why. In this session, we will open our operations and show you the tools you need to bring your storage business into the 21st century without taxing the bottom line. Bring your questions for an active panel discussion.
5:15 PM   Annual Business Meeting
5:30 PM  
Tradeshow and Reception
Join us in the tradeshow hall and on the terrace for mingling, exhibits, hors d’oeuvres, drinks, and networking.

Thursday, October 3, 2019
Registration begins at 8:00 AM. Wake up with breakfast and networking before a day of education and conversation. The schedule and education sessions are listed below.
8:00 AM   Registration, Tradeshow, and Breakfast
8:30 AM   Welcome and Opening Remarks
8:45 AM   Roundtables
(attend 3)

  • Free Tech Tools to Run Your Facility, Rick Beal of Atomic Storage Group
  • How Cloud-Based Access Control Systems and Technology are Changing the Self Storage Industry, Christian Thurgood, Easy Storage Solutions
  • Late2Lien: The Turnkey Solution to Automating Late End Lien Sale Notices, Jeffrey Greenberger of Greenberger & Brewer, LLP
  • Owning Your Numbers & Understanding Reports, Magen Smith of Atomic Storage Group
  • Self Storage Q&A: Ask an Expert, Matthew Van Horn of Atomic Storage Group
  • Specialty Storage and Other Options to Increase Revenue and Improve the Bottom Line, Connie Neville of SVN Commercial Real Estate Advisors
  • Using Smart Technology to Compete in the Self Storage Industry, Devin Zucker of Janus International

10:00 AM  What is New and How It Can be Utilized by Self Storage Facilities with panelists Thomas Brooks of PTI Security Systems, Stephen Tranni of Stor-U-Self, and Tully Zipkin of Global Integrated Technologies
Topics covered by our panel include:

 

  • Cloud base solutions: What does it mean and is it important to you?
  • Access control options, including: Mobile applications, automated payment notifications and applications, and automatic locking and overlocking options.
  • Artificial intelligence surveillance cameras and what opportunities they present for actual surveillance with optional PA announcements vs. “after the crime” video recording systems.
  • Dollars and sense: How does the ROI work?

11:00 AM  Exhibits
12:30 PM  Lunch, Exhibits

1:15 PM   Reconvene and Scholarship Award Presentation
1:30 PM   10 Things Self Storage Owners Do to Self Sabotage with Matthew Van Horn, Atomic Storage Group
Owning a self storage facility can be a trip down insanity lane, with a quick stop at the corner of confusion and overload. It only takes a few mistakes and all of a sudden your dream facility turns into a rudderless plane full of gremlins. This session will show you how to systematically analyze your self storage operation so you can avoid the gremlins and keep your facility on track. Bullet points include:

  • Why self storage isn’t like your other businesses
  • How to find the self storage manager of your dreams
  • Why your self storage facility’s bottom line isn’t the only line
  • How to create a stellar self storage marketing plan and why you need to market your facility all the time
  • Leveraging the lost art of communication
  • Why technology doesn’t solve every problem
  • Where to find help before the gremlins create havoc in your self storage operations
  • How to leverage revenue management the right way

2:30 PM   Why Can’t I Fall in Love with Online Rentals? with Jeffrey Greenberger, Greenberger & Brewer, LLP
Technology is rapidly evolving in the self storage industry, but at times we forget that our industry needs information and sometimes we just need to “see” our potential tenant. Our keynote speaker takes a look at how technology is evolving and reminds us to look at the legal implications of each technological step we take before we leap, as we may forget to protect our businesses.
4:00 PM   Closing Remarks, Adjourn

Member Registration: $179 ($199 after September 12)
Nonmember Registration: $199 ($229 after September 12)

 

Cancellation Policy: Refunds will be issued for full amount minus a $75 administration fee if received in writing by September 18, 2019. Refunds cannot be issued after September 18, 2019.

Webinar: Money Out: Controlling Self Storage Expenses

As a self storage owner, investor, or operator, you have been living in the Golden Age of Self Storage. That’s right, your facility occupancy’s, revenues, and valuations have never been higher. Unfortunately, your self storage facility doesn’t exist in a void, black hole, or walled garden. There are currently hundreds of new self storage facilities under construction, with more on the way. Expenses such as marketing, payroll, and property taxes are on the rise. In this webinar, we will discuss how to keep your facility’s expenses in check with our presenter, Matthew Van Horn of 3 Mile Domination.