2022 Northeast Storage EXPO: Attendee Registration is Open!

Returning after two years… the Northeast Self Storage Association is hosting its annual Northeast Storage EXPO May 10th and 11th, 2022 at the MGM Casino in Springfield, Massachusetts.

After so many years away, we are covering all aspects of owning and operating a self storage facility at this year’s show! Our sessions will cover everything from how the pandemic shaped our operations, the current state of our market, tech tricks you need to know, popular legal questions, and what we can expect looking ahead.

We’re excited to have CubeSmart’s Senior Vice President of Third-Party Management, Guy Middlebrooks, present a keynote on what our industry saw in 2021 and what it means for us moving forward. We will also hear about attorney Jeff Greenberger’s most common questions in an entertaining and educational legal keynote session. We’ll also have panels, roundtables, an exhibit hall, and numerous networking opportunities to round out this stellar show.

New for 2022! NeSSA will be holding a raffle auction on some big-ticket items benefiting our academic scholarship fund. Tickets will be available for purchase at the registration table. Simply drop half of your ticket with the item you’d like a chance to win, then stick around for the drawing! If you would like to donate an item to the auction, please contact Courtney for ideas or to let her know what you’ll be bringing.

Enjoy the convenience of skipping the morning commute and walking to the conference just downstairs. MGM is offering attendees an overnight room block at a discounted rate of $209 per night. You can book online here. The deadline to make your overnight hotel reservations is Friday, April 15, 2022.

Tuesday, May 10, 2022
2:00 PM   Registration
2:30 PM   State of the Market with panelists Dick Bettencourt of MakoRabco, Hans Hardisty of SVN Commercial Real Estate Advisors, Bishesh Shrestha of Live Oak Bank, Jason Taunton-Rigby of Colliers International, and moderated by Connie Neville of SVN Commercial Real Estate Advisors
More than a lot has changed since we last discussed the current state of the northeastern self storage industry. Everything from our financial position to the supply chain has been affected by a worldwide pandemic, and will continue to change and fluctuate with the ongoing events of the world. This panel will cover:

  • Supply chain issues and challenges to expansion projects
  • Pricing and cap rate expectations
  • What buying and selling looks like right now and what those in the market should focus on
  • Whether we are seeing more conversion vs. new construction
  • Refinancing options for existing operators while keeping interest rates in mind
  • The future of the market going forward

3:45 PM   Break
4:00 PM   Creating Digital Synergy to Maximize Online Presence and Customer Reach with Steve Lucas, The Storage Group
Every user varies in their method of online searching, and if you’re not catering to each user type, you’re missing out on new tenants. Successful marketing strategies have mastered the art of combining digital services to maximize ROI. We’ll share the secrets on the various methods of user behavior with the most popular digital marketing forms – PPC, SEO, and Social Media – to effectively enhance your bottom line. Understand the importance of SEO and the impact it has on your website visibility, especially at the time of website launch. Additionally, we’ll share Google’s no-no’s when it comes to penalizing websites and black hat SEO strategies that must be avoided to stay in Google’s good graces. By learning how various search styles can be optimized with the mixed targeting of these services and website, you’ll be able to customize and expand your audience-base online to enhance actualized sales at your facility.
5:00 PM   Tradeshow and Reception
Join us in the tradeshow hall and on the terrace for mingling, exhibits, hors d’oeuvres, drinks, and networking.

Wednesday, May 11, 2022
Registration begins at 8:00 AM. Wake up with breakfast and networking before a day of education and conversation. The schedule and education sessions are listed below.
8:00 AM   Registration, Tradeshow, and Breakfast
8:30 AM   Welcome and Opening Remarks
8:45 AM   Roundtables (attend three)

  • America’s Labor Shortage is Your Problem with Andy Stavros, XPS Solutions
  • Late2Lien: The Turnkey Solution to Automating Late End Lien Sale Notices with Jeffrey Greenberger, Greenberger & Brewer, LLP
  • Metrics that Matter: How to Benchmark Your Storage Website Performance with Bob Hazlett, OpenTech Alliance
  • Self Storage Marketing Toolkit with Tyler Anthony, StoragePug
  • Tenant Protection Programs: How to Run Them Successfully, How to Increase Your Income, and How to Avoid Legal Headaches with Chris Betteridge, Deans & Homer
  • Unmanned Facilities – Which Online Rental Features Do You Really Need? with Steve Lucas, The Storage Group
  • What Rising Cap Rates Could Mean for My Facility’s Value with Nathan Coe, Marcus & Millichap

10:00 AM  Operating Under Siege with panelists Jennifer Barroqueiro of Storage Asset Management, Damon Emerson of Storage Shield, Charlie Fritts of Storage Investment Management, LLC, and moderated by Steve Tranni of Stor-U-Self
Having experienced multiple recessions, challenging laws, and difficult tenants, hard times are nothing new to self storage owners and managers. But no one could have known that we would live – and work – through a worldwide pandemic. More than a lot has happened during the last two years. Join our panel as we explore how these challenges strengthened our operations. We’ll discuss:

  • Why an increase in occupancies resulting in higher rates happened.
  • “The Great Resignation” and the staffing issues we’re still seeing, plus what you can do to attract new employees.
  • The automation explosion! How has technology and virtual answers helped to sustain your business?
  • How the Hub and Spoke concept can save your business time and money.
  • What is causing the lag in development and expansion.
  • Is there a correction coming to self storage?

11:00 AM  Exhibits
12:30 PM  Lunch, Exhibits
1:15 PM   Auction Drawing and Scholarship Award Presentation
1:30 PM   2021 Was the Best Year Ever – So What’s Next for Self Storage? with Guy Middlebrooks, CubeSmart
Many believe that the storage industry experienced its best year ever in 2021; record high occupancy, increased rent rates, and more. Why did that happen and what should we expect moving forward? CubeSmart’s Senior Vice President of third-party management will delve into these answers and let us know what’s ahead for our industry.
2:30 PM   The Four Topics Courtney Wishes You Would Not Call Her About: Bankruptcy, Facility Disasters, Death, and Vehicle Storage with Jeffrey Greenberger, Greenberger & Brewer, LLP
While the NeSSA staff loves to hear from its members, there are four topics that the staff is more than used to hearing about in calls: occupant bankruptcy, how to handle occupants after disaster at the facility, the death of an occupant, and vehicle storage. Our speaker, Jeffrey Greenberger, who is a partner in the law firm of Greenberger & Brewer, has decided to try and tackle all four topics in one keynote presentation. Every operator has run into questions or concerns about at least one of these issues. Stay for our legal keynote to learn how to address these timely and important issues.
3:30 PM   Closing Remarks, Adjourn

Registration Fees

Member Rate: $179 ($199 after April 23)
Nonmember Rate: $199 ($229 after April 23)

Not a member? Join while registering and pay the member rate!
Looking to exhibit? Register for a spot in our exhibit hall here!

Disclaimers & Policies

  • Refunds will be issued for the full amount minus a $75 administration fee if received in writing by April 26, 2022. Refunds cannot be issued after April 26, 2022.
  • NeSSA reserves the right to use your image or likeness in any pictures taken by staff or Board members, unless an express written request is received by April 26, 2022.
  • NeSSA reserves the right to cancel an event due to any circumstance which would make the event non-viable. If NeSSA cancels an event, registrants will be offered a full refund. Should the event be postponed, NeSSA has the right to either issue a full refund or transfer registration to the same event at the future date.

Registration Acknowledgement
For the health and safety of all attendees, the Northeast Self Storage Association is complying with applicable health and safety requirements and CDC recommendations. We need the help of all attendees to accomplish this as effectively as possible. By registering for the NeSSA 2022 Northeast Storage EXPO, you agree for your safety and the safety of all attendees, you will not attend the NeSSA 2022 Northeast Storage EXPO if you have any symptoms of illness or have had recent exposure to COVID-19.

In order to protect the health and safety of all NeSSA 2022 Northeast Storage EXPO attendees to the fullest extent possible, you agree to engage in responsible health and safety conduct consistent with current CDC recommendations. You also agree to comply with all COVID-related procedures implemented by the Northeast Self Storage Association and the MGM Springfield including procedures related to mask-wearing, social distancing, etc. These procedures will be communicated to attendees by the Northeast Self Storage Association prior to the event.
Thank you for doing your part to make the NeSSA 2022 Northeast Storage EXPO a safe and successful event.

Scholarship Application Deadline Approaching

With the Northeast Storage EXPO moving from the fall to the spring, the due date for the annual scholarship application has also changed.

Applications for NeSSA’s 2022 Stephen Tranni Academic Scholarship are due to the office by Thursday, March 31, 2022.


Applicants must be an employee of or related to a member of the Northeast Self Storage Association, and are enrolled or enrolling in a school of higher education.


Scholarships will be chosen by a committee of volunteers from NeSSA and will be awarded each year at the Northeast Storage EXPO. If there is more than one applicant the committee deems worthy of a scholarship, the amount may be split into differing levels and presented to more than one individual.

Selection Criteria

Scholarships are based on the applicant’s responses to the questions on the application.


Completed applications must be received no later than March 31 for the upcoming academic year.

  1. The applicant must be an employee of, or related to, a member of NeSSA.
    1. Applicants cannot be related to scholarship committee members.
  2. The applicant must be enrolled or enrolling in a school of higher education, either full-time or part-time (technical college, 2- or 4-year college, graduate school, etc.), and able to provide proof of acceptance or attendance.
    1. Proof of acceptance or attendance can include your letter of acceptance, transcript, etc.
  3. The application will include questions and a 300-600 word essay which will provide a response to a posed question and demonstrate the applicant’s thoughts on the importance of higher education.
  4. The scholarship must be used for the upcoming academic school year.
  5. The applicant must submit a completed application with all required supporting documents by the noted deadline of March 31.
  6. The scholarship recipient(s) will be honored at the 2022 Northeast Storage EXPO. One need not be present to accept.

Please email the completed application to nessa@nessa.org.

Thank you to the 2022 scholarship sponsors!

Platinum Sponsors: 126 Self Storage and Mako Steel & Rabco Companies

Gold Sponsors: Storage Investment Management, LLC, SVN Commercial Real Estate Advisors, Trachte Building Systems, and World Insurance Associates

Silver Sponsor: Additional Attic Public Storage

Donations in all amounts are greatly appreciated! If you would like to Sponsor a Scholar, please consider making a donation, or donating an auction item for this year’s EXPO. Contact the office for more information.

Get Your Money! Webinar

Regular auditing for theft and employee accountability is great, but smart owners audit to improve their business, not just keep it in compliance. In this April 13th session, Rick Beal and Magen Smith of Atomic Storage Group will walk through the marketing funnel to ensure you capture every lead, dollar, and opportunity possible to improve your self storage operations, and ultimately increase your value, all while making sure you have a rock-solid operational audit strategy in place.

Exhibit at the 2022 Northeast Storage EXPO

Returning after two years… the Northeast Self Storage Association is hosting its annual Northeast Storage EXPO May 10th and 11th, 2022 at the MGM Casino in Springfield, Massachusetts.

All suppliers for the self storage industry are invited to exhibit at the event. Sponsorships are also available for added visibility. Register soon and select your booth space!

There is already only TWO exclusive sponsorships left, so be sure to check out these additional ways you can promote your brand and get your name out in front of our attendees.

If you would like to be considered for a roundtable presentation, please send your title and description to Courtney Kahler. Topics must be educational in nature, not a sales pitch, and will be approved by the Program Committee. Roundtables will be chosen by Friday, March 25, 2022.

Download the Exhibitor and Sponsor Registration Packet for complete details or to scan in your registration, or click on the “Register Now!” button below to register online today. Five-Star annual sponsors received the benefit of first booth choice. Remaining space is confirmed on a first registered and paid basis. Please see the event schedule below:

Tuesday, May 10, 2022
12:00 PM – Exhibitor Move-In (must be ready by 4:00 PM)
2:00 PM – Registration
2:30 PM – State of the Market with panelists Dick Bettencourt of MakoRabco, Hans Hardisty of SVN Commercial Real Estate Advisors, Bishesh Shrestha of Live Oak Bank, and moderated by Connie Neville of SVN Commercial Real Estate Advisors
3:45 PM – Break
4:00 PM – Creating Digital Synergy to Maximize Online Presence and Customer Reach with Steve Lucas, The Storage Group
5:00 PM – Tradeshow and Reception

Wednesday, May 11, 2022
8:00 AM – Registration, Tradeshow, and Breakfast
8:30 AM – Welcome, Opening Remarks
8:45 AM – Roundtables, Breakfast Available in Exhibit Hall
10:00 AM – Operating Under Siege with panelists Jennifer Barroqueiro of Storage Asset Management, Damon Emerson of Storage Shield, Charlie Fritts of Storage Investment Management, LLC, and moderated by Steve Tranni of Stor-U-Self
11:00 AM – Exhibits
12:30 PM – Lunch, Exhibits
1:15 PM – Reconvene, Scholarship Award Presentation
1:30 PM – 2021 Was the Best Year Ever – So What’s Next for Self Storage? with Guy Middlebrooks, CubeSmart
2:30 PM – The Four Topics Courtney Wishes You Would Not Call Her About: Bankruptcy, Facility Disasters, Death, and Vehicle Storage with Jeffrey Greenberger, Greenberger & Brewer, LLP
3:30 PM – Closing Remarks, Adjourn

The booth price for NeSSA members is $699 and includes the cost of two company representatives ($749 after April 15th). The nonmember booth price is $999 and includes one company representative – But if you join NeSSA, you’ll save on your exhibit fee and get to bring a second booth representative at no additional cost.

Many levels of sponsorships are available and start at $200.

Google My Business Webinar

Can Google My Business (GMB) drive more rentals? There’s the right way to set up Google My Business, and lots of wrong ways. Tommy Nguyen of StoragePug will go over how to set up GMB to maximize exposure, generate leads, and get more customers. We’ll cover:

  • What is Google My Business
  • A Brief History of Small Business Directories
  • Textbook Setup for Best Results
  • The 5-Minute Work Week
  • Expert Level Tips and Tricks

Join us at 11:00 AM on February 15th to learn how GMB can truly maximize your exposure and hit your optimal occupancy. Plus, we’ll go over the key differences between Local SEO, Organic SEO, and paid ads.

2022 Five-Star Sponsors

Thank you to our annual 2022 Five-Star Sponsors!

Live Oak Bank
1741 Tiburon Dr.
Wilmington, NC 28403
Live Oak will support you with customized loan products focused on your success. Our experts embrace a creative approach to solving problems and surpassing goals. We understand the nuances of your business model and will help you avoid costly mistakes. Let’s craft a loan solution that will help you thrive.

Mako Steel & Rabco Companies
5650 El Camino Real, Ste 100
Carlsbad, CA 92008
MakoRabco is the award-winning, nationwide leader in designing, supplying, and installing self storage facilities. In March 2022, MakoRabco launched its new brand – The Edge You Need – the driving force behind the company’s more than 30 years of experience. In 2021, Mako Steel joined forces with Rabco Enterprises, further strengthening its leadership in the construction industry.

Storage Investment Management, LLC
40 Lily Brooke Court
East Amherst, NY 14051
Storage Investment Management, LLC (SIMI) is a professional self storage management company. SIMI employs a hands-on focus along with cutting edge strategies to create profits and value. Our clients work with a highly experienced principal owner who is always accessible to you. Because SIMI thinks and acts like owners, we have a unique understanding of this business and will always do our best to achieve success on your behalf.

SVN Commercial Real Estate Advisors
PO Box 193
Lexington, MA 02420
SVN Commercial Real Estate Advisors is pleased to be a resource to owners, investors, and operators of self storage facilities offering complimentary, confidential valuations, feasibility studies, consulting services, and complete brokerage and marketing services to owners who wish to sell their properties. Contact Connie Neville at (781) 696-6241 or nevillec@svn.com for your self storage solutions.

Trachte Building Systems
314 Wilburn Rd.
Sun Prairie, WI 53590
Trachte Building Systems designs, manufactures, and erects a full line of durable, pre-engineered, customized steel self storage systems including single and multi-story, door and hallway systems, interior partition and corridor, portable storage, and boat/RV. Trachte’s knowledgeable sales team is committed to helping owners make informed decisions. Trachte is 100% employee-owned, with over120 years of manufacturing experience.

World Insurance Associates, LLC – Self Storage Division
750 Old Main St.
Rocky Hill, CT 06067
The Self Storage Division at World Insurance Associates, LLC is a leading national provider of self storage business insurance. We take a consultative approach to protecting our clients’ portfolios and leverage our strong insurance company relationships to offer the best value for your insurance dollar. Please call us for a quote today at 860-955-9944 or visit www.worldinsurance.com/selfstorage.

Scholarship 2021 Sponsors

Our annual scholarship is only possible thanks to the generous donations of our members and sponsors. If you donated this year, we hope you know how much we appreciate you and your thoughtfulness. The recipients are always extremely grateful to receive financial aid to further their education, and you are helping to make their dreams a possibility.

Congratulations to this year’s scholarship recipient: Joseph Sullivan! Joseph is the grandson of longtime member and supporter, Michael Gardner of Castle Self Storage.

A special thank you to these Platinum Sponsors of the 2021 Stephen Tranni Academic Scholarship:

If you are interested in sponsoring a scholar for 2022, you can learn more about the different levels here.

Third Party Management Webinar

Whether you’re considering hiring a management company or you are just curious what using one would mean for your storage facility, our experienced presenter, Charlie Fritts of Storage Investment Management, LLC, will cover everything you need to know and answer all of your questions. Join us at 11:00 AM on December 9th to learn about the many reasons why owners choose to utilize a management company, what tasks and job responsibilities they handle on site, how they can assist with dealing with new competition, how they can help improve your income and performance, what third party management costs, customizable plans you can choose from, and more.

Leveraging Solar for Financial Gains Webinar

Join our presenter, Erik Bruner of Pivot Energy at 11:00 AM on October 21st, as we discuss solar purchase techniques and advantages. We’ll discuss:

  • How to qualify yourself as a business
  • Why solar is the perfect solution for self storage owners
  • Steps your business can take to make solar happen
  • What the Massachusetts and Rhode Island SMART program is

Fall Retreat 2021 Sponsors

Thank you to the sponsors of our 2021 Fall Retreat! The event was a success thanks to you!

If you aren’t able to attend, NeSSA members will be able to download a copy of Jim Mooney’s presentation, Fresh Off the Presses: A 2021 Manager’s Playbook from our Member Resources section (must be logged in).

Five-Star Sponsors

Event Sponsors

Production Sponsor

Lanyard Sponsor