Category Archives: webinars

Courthouses are Germy Places…

You need to do everything possible to stay out of them!

Join us for our next webinar on Tuesday, October 27th, for all things legal. With the constantly changing climates, attorney Jeffrey Greenberger of Greenberger & Brewer, LLP will touch on the current topics of most importance, whether that’s updating and auditing rental agreements, arbitration and mediation clauses, or revisiting value limits. We’ll discuss the time’s most pressing issues and leave plenty of time for Q&A, so be sure to bring your list of questions!

Contactless Rentals: How to Automate Your Facility

Join NeSSA during our next webinar, Contactless Rentals: How to Automate the Move-In Process at Your Self Storage Facility, on Thursday, July 30th at 2:00 PM with Terry Bagley of Janus International.

Contactless rentals has been an increasingly popular topic in self storage, and for good reason. There are many benefits to providing a fully automated customer experience and offering a no contact move-in process is more possible today than ever. In this webinar, industry expert Terry Bagley will offer insight and answer questions about the importance of full automation, improving the customer experience, the technology available for going contactless, and much more. You’ll learn:

  • Why it’s important to provide a fully automated move-in experience to meet today’s storage customers where they are
  • How technology has improved the tenant onboarding experience and what that means to owner operators
  • The automation technology available today
  • How smart locks at the unit door allow for fully contact-less rentals and automate the overlock and lock check processes
  • Implementation considerations

Don’t wait! This webinar is free to everyone!

Grassroots Marketing to Digital Marketing

NeSSA’s next webinar, Grassroots Marketing to Digital Marketing: Why It All Matters, will be held on Wednesday, June 24th at 2:00 PM.

Gone are the days of advertising your facility on your local high school’s billboard. In today’s world, the grassroots of marketing is located at the heart of Google. The self storage industry has grown leaps and bounds over the past five years, and trying to keep up can be difficult. Join the presenter of our webinar, Jason Barreto of The Storage Group, where he walks you through it all!

You’ll learn:

  • How to market your facility in 2020
  • Understanding the importance of the online presence
  • Realistic tips for growing your business

Don’t wait! This webinar is free to everyone!

Virtual Spring Retreat Webinar Series

Due to COVID-19, NeSSA’s annual Spring Retreat has been canceled. We are happy to offer a virtual replacement consisting of weekly webinars throughout the month of May featuring our original speakers from the live event plus a few additional sessions on legal concerns and Q&A discussions. Our speakers have even added in the aspect of the current pandemic to their topics to give our attendees some guidance during these difficult times. You can read NeSSA’s full press release regarding this decision here.

Due to the current pandemic, the Board of Directors recently agreed that all future webinars – including the Virtual Spring Retreat Webinar Series – will be offered to everyone for free until further notice. Recordings will remain available to members only. Of course, anyone is welcome to join NeSSA in order to access these recordings along with the rest of our extensive resource library.

Virtual Spring Retreat Webinar Series Schedule

Spring Retreat Webinar #1 – Wednesday, May 6th at 2:00 PM
Legal Thoughts You Can Act On, Even During the Crisis
Jeffrey Greenberger, Greenberger & Brewer, LLP
During the first installment of NeSSA’s Virtual Spring Retreat Webinar Series, attorney Jeffrey Greenberger of Greenberger & Brewer, LLP will present several rapid fire legal issues for you to consider and act on, if needed, that will help improve your operations while you wait to have your occupants back in your offices. Topics will include updating your rental agreement, using an existing rental agreement to add new units, credit card acceptance issues, and photo identification in the age of online transactions. Jeff will leave time for your questions.
Registration for Webinar #1

Spring Retreat #2 – Thursday, May 14th at 2:00 PM
Property Maintenance & DIY Efficiency During COVID-19 & Beyond
Charlie Fritts, Storage Investment Management, Inc.
The second presentation in NeSSA’s Spring Retreat Webinar Series will cover best practices during the COVID-19 issue as well as both routine and periodic storage property maintenance. Depending on your skill level and available time it may be possible to Do It Yourself for many of the tasks. It’s important to keep in mind that real estate requires regular inspection and upkeep to extend its life cycle and provide the best experience for your customers. Topics will include:

  • Best practices for essential businesses to deal with COVID-19
  • HVAC maintenance
  • Roof, gutter, and roof drain maintenance
  • Paved surface and storm drainage maintenance
  • Well and septic maintenance
  • Storage and personnel door maintenance
  • Gates hardware and operator maintenance
  • Lighting maintenance

Registration for Webinar #2

Spring Retreat Webinar #3 – Tuesday, May 19th at 2:00 PM
Digital Marketing & Self Storage: Where to Focus Your Efforts?
Christina Alvino, FineView Marketing
With so many marketing channel options it’s hard to know exactly where to focus. Based on the current world events we know that your digital presence and visibility online is going to be more important than ever. During NeSSA’s third installment of the Virtual Spring Retreat Webinar Series, we’ll discuss the most important marketing channels to master as a self storage operator, including basic and advanced tips about search engine optimization (SEO), local search marketing, social media, and more. The goal isn’t necessarily to make you the digital marketing expert, but give you the ammunition you need to ask the right questions and have an educated conversation about the marketing efforts for your business.

If you have additional questions, want some advice, or just need a professional opinion about your current marketing efforts feel free to send me an email and I’ll be happy to set up a 15-30 minute one-on-one chat.
Registration for Webinar #3

Spring Retreat Webinar #4 – Tuesday, May 26th at 2:00 PM
Best Money Management Practices & How to Cope in a Crisis
Scot Vayo, iStorage
Self storage owners, operators, and managers alike are constantly looking for ways to increase their revenue and reduce their expenses. In this session, we’ll review some of the must-have best practices that can be used to help maximize your revenue. From managing your street rates and occupied room rates to driving ancillary revenue, you’re sure to walk away with some great ideas to add money to your top line. Don’t spend it all in one place though! We’ll also share some ideas that will get you thinking about ways to save money on the expense line as well. Lastly, how are you addressing these issues during the COVID-19 pandemic? We’ll share some thoughts on making sure we tread carefully during these unprecedented times.
Registration for Webinar #4

Spring Retreat Webinar #5 – Thursday, May 28th at 1:00 PM
Let’s Talk: How COVID-19 is Affecting Your Business
Panelists Christina Alvino of FineView Marketing, Charlie Fritts of SIMI, Scot Vayo of iStorage, and moderator Steve Tranni of Stor-U-Self
This unprecedented time is sure to bring up a lot of questions and new, unfamiliar situations. The panelists of NeSSA’s final installment of the Virtual Spring Retreat Webinar Series will discuss what they are doing to effectively run their facilities during a pandemic and answer questions from the audience. For the first time, we also invite our attendees to speak during the session and share their ideas and experiences with the group.
Registration for Webinar #5

Feed Your Google My Business Monster for Rentals

Join NeSSA and speaker Jim Ross of 3 Mile Management for our next webinar on Tuesday, April 28, 2020 at 2:00 PM EST.

This step-by-step webinar will help you understand Google My Business inside and out so that you can improve your Google Map rankings, engage with customers, control your online presence, and generate more rentals.

THIS WEBINAR ONLY! Nonmembers are welcomed and encouraged to register and attend at no cost! Please join us for this session.

The Nuts and Bolts of Revenue Management

Register today for NeSSA’s first webinar of the year on February 27, 2020 with Jim Ferguson of Storable as he covers the following aspects of revenue management:

  1. Learn how to offer the best rate possible for new customers and existing tenants.
  2. Understand when to raise rates, how much, how often, at what occupancy level, what time of year, and the other key factors that play into each rate change.
  3. Are you being too aggressive?
  4. Are you not raising rates at all or enough?
  5. Find out the key data points of YOUR tenants and units, to offer the right price at the right time.

Save These 2020 Dates!

The Northeast Self Storage Association is excited to announce its dates for our live events of 2020! Mark your calendars with the following information, and keep your eyes peeled for more about both of these events (as well as our webinars) coming soon!

Spring Retreat

Self Storage How-To: A Guide to Facility Success
Featuring Christina Alvino of Fine View Marketing, Charlie Fritts of SIMI, and Scot Vayo of iStorage
Wednesday, May 6, 2020
The Publick House Historic Inn
Sturbridge, MA

Northeast Storage EXPO

October 7-8, 2020
MGM Springfield
Springfield, MA

We hope to see you at the shows!

Maximizing Tax Savings for Self Storage Owners & Operators

The Tax Cuts and Jobs Act (TCJA) was signed into law on December 22, 2017. This marks the first comprehensive tax law reform since 1986 and the legislation has created a wealth of new opportunities for the thoughtful owner of self storage properties. A thorough cost segregation study is the vehicle by which TCJA benefits may be obtained. The Tangible Property Regulations (TPRs) are still in play in this post tax-reform era, and in fact augment the utility of the TCJA. Again, a thorough cost segregation study is the key to fully leveraging all possible benefits. We will also discuss several case studies to illustrate how self storage owners and operators have realized tax savings through these strategies.

Learning objectives:

  • Understand how cost segregation is the vehicle by which tax savings opportunities are obtained.
  • Use a TPR flowchart to assist in the expense vs. capitalization decision-making process.
  • Identify possible opportunities for leveraging the TPRs.
  • Explain the significance of the date 9/27/17 in determining bonus rates for new construction projects and acquisitions.
  • Review the current status of Qualified Improvement Property under the TCJA.
  • Become familiar with Section 179 and Opportunity Zones under the TCJA.

Join us for a webinar on December 2nd where our presenter, Carly Ferris of Capstan Tax Strategies, will walk you through these changes and answer your questions on what this means for you.

Your Reputation Matters

In 2019, your online reputation is more important than ever. Join our presenter, Melissa Stiles from Storage Asset Management, Inc. on Tuesday, October 22nd at 2:00 PM EST to learn about the different tools and techniques you can use to monitor, protect, and defend your storage facility. Discover in this webinar how to proactively manage your facility’s online reputation.

Webinar: Making the Most of Your Insurance Claim

In this session, you will learn insurance basics that pertain to the self storage industry and receive tips on making the most of your insurance claim. Presenter Scott Greenwald is the Senior VP and Principal of Goodman-Gable-Gould/Adjusters International (GGG/AI), whose public adjusters represent policyholders in first-party claim negotiations with property insurance carriers for expeditious recovery, after a policyholder has suffered property damage. Insurance experts review and analyze insurance policies, measure damages (to building, business personal property including machinery, equipment, stock, etc., business interruption, loss of rental income/extra expense), prepare detailed claims, and negotiate for expeditious and equitable recovery with insurance carrier(s). Q&A is encouraged.