Join The Storage Group’s Steve Lucas on October 19th to learn how Google search has changed over the years. In the early days, an SEO professional needed an arsenal of keywords and backlinks to succeed in the online marketplace. Today, SEO is far more complex. Google’s algorithms have evolved and are much more sophisticated than algorithms of the past. To be successful online in 2022, it is important to know where Google search began and where it is now.
Relocatable units are a fast and easy way to increase revenue by maximizing the land you already have. Line fences, fill empty lots and easements, and much more with these moveable buildings – no foundation required! They are fully customizable, easy to install, and last for decades. Join Boxwell’s Frank Pendleton at 11:00 AM on Thursday, August 11th to discuss this versatile product and its benefits to your business.
What has affected every business vertical is also affecting the self storage industry. Finding reliable team members to represent the facility is always challenging, but now facilities must contend with post-pandemic staffing shortages. The knee-jerk response is to be touchless. But this June 14th webinar will guide you through the advantages of a balanced, high tech, high touch strategy, including demonstrating other verticals succeeding from this effort. Shannon Charbonneau of XPS Solutions will discuss methods, techniques, and processes to help your facility strike that balance between high tech and high touch, driving occupancy and cap value.
Regular auditing for theft and employee accountability is great, but smart owners audit to improve their business, not just keep it in compliance. In this April 13th session, Rick Beal and Magen Smith of Atomic Storage Group will walk through the marketing funnel to ensure you capture every lead, dollar, and opportunity possible to improve your self storage operations, and ultimately increase your value, all while making sure you have a rock-solid operational audit strategy in place.
Can Google My Business (GMB) drive more rentals? There’s the right way to set up Google My Business, and lots of wrong ways. Tommy Nguyen of StoragePug will go over how to set up GMB to maximize exposure, generate leads, and get more customers. We’ll cover:
- What is Google My Business
- A Brief History of Small Business Directories
- Textbook Setup for Best Results
- The 5-Minute Work Week
- Expert Level Tips and Tricks
Join us at 11:00 AM on February 15th to learn how GMB can truly maximize your exposure and hit your optimal occupancy. Plus, we’ll go over the key differences between Local SEO, Organic SEO, and paid ads.
Whether you’re considering hiring a management company or you are just curious what using one would mean for your storage facility, our experienced presenter, Charlie Fritts of Storage Investment Management, LLC, will cover everything you need to know and answer all of your questions. Join us at 11:00 AM on December 9th to learn about the many reasons why owners choose to utilize a management company, what tasks and job responsibilities they handle on site, how they can assist with dealing with new competition, how they can help improve your income and performance, what third party management costs, customizable plans you can choose from, and more.
Join our presenter, Erik Bruner of Pivot Energy at 11:00 AM on October 21st, as we discuss solar purchase techniques and advantages. We’ll discuss:
- How to qualify yourself as a business
- Why solar is the perfect solution for self storage owners
- Steps your business can take to make solar happen
- What the Massachusetts and Rhode Island SMART program is
Come learn tricks and tips on what you should be doing to market your self storage facility at our next webinar on Tuesday, August 17th at 11:00 AM. With the world evolving it can be challenging to understand how to best spend your marketing dollars. The speaker of this webinar, Melissa Stiles of Storage Asset Management, will cover the top five marketing avenues that you can do now!
You’ve heard of both tenant insurance and tenant protection plans… but do you know what the differences between them are? During our next webinar on Thursday, June 17th, our speakers will lay out what each program has to offer, why they’re a good idea for your business, and how to easily implement them at your facility. Join Chris Betteridge from Deans & Homer as he updates you on all things tenant protection and Damon Emerson of StoreEase Virtual Management for a lesson in tenant insurance. Be sure to bring plenty of questions!
In our next webinar on April 7th, we will cover some of the details to consider when forming an expansion strategy. Our speaker, Steve Hajewski of Trachte Building Systems, will start with a discussion on determining value of an existing property and what you can pay for vacant land for a new project. The presentation will cover a variety of topics related to planning and permitting an expansion, and common snags that developers run into during the process. We will also discuss the improvements that you’ll look at when you purchase an older facility – including security, management, and marketing, as well as some hard to fix problems and red flags to look for and avoid when buying.