Category Archives: webinars

Feed Your Google My Business Monster for Rentals

Join NeSSA and speaker Jim Ross of 3 Mile Management for our next webinar on Tuesday, April 28, 2020 at 2:00 PM EST.

This step-by-step webinar will help you understand Google My Business inside and out so that you can improve your Google Map rankings, engage with customers, control your online presence, and generate more rentals.

THIS WEBINAR ONLY! Nonmembers are welcomed and encouraged to register and attend at no cost! Please join us for this session.

The Nuts and Bolts of Revenue Management

Register today for NeSSA’s first webinar of the year on February 27, 2020 with Jim Ferguson of Storable as he covers the following aspects of revenue management:

  1. Learn how to offer the best rate possible for new customers and existing tenants.
  2. Understand when to raise rates, how much, how often, at what occupancy level, what time of year, and the other key factors that play into each rate change.
  3. Are you being too aggressive?
  4. Are you not raising rates at all or enough?
  5. Find out the key data points of YOUR tenants and units, to offer the right price at the right time.

Save These 2020 Dates!

The Northeast Self Storage Association is excited to announce its dates for our live events of 2020! Mark your calendars with the following information, and keep your eyes peeled for more about both of these events (as well as our webinars) coming soon!

Spring Retreat

Self Storage How-To: A Guide to Facility Success
Featuring Christina Alvino of Fine View Marketing, Charlie Fritts of SIMI, and Scot Vayo of iStorage
Wednesday, May 6, 2020
The Publick House Historic Inn
Sturbridge, MA

Northeast Storage EXPO

October 7-8, 2020
MGM Springfield
Springfield, MA

We hope to see you at the shows!

Maximizing Tax Savings for Self Storage Owners & Operators

The Tax Cuts and Jobs Act (TCJA) was signed into law on December 22, 2017. This marks the first comprehensive tax law reform since 1986 and the legislation has created a wealth of new opportunities for the thoughtful owner of self storage properties. A thorough cost segregation study is the vehicle by which TCJA benefits may be obtained. The Tangible Property Regulations (TPRs) are still in play in this post tax-reform era, and in fact augment the utility of the TCJA. Again, a thorough cost segregation study is the key to fully leveraging all possible benefits. We will also discuss several case studies to illustrate how self storage owners and operators have realized tax savings through these strategies.

Learning objectives:

  • Understand how cost segregation is the vehicle by which tax savings opportunities are obtained.
  • Use a TPR flowchart to assist in the expense vs. capitalization decision-making process.
  • Identify possible opportunities for leveraging the TPRs.
  • Explain the significance of the date 9/27/17 in determining bonus rates for new construction projects and acquisitions.
  • Review the current status of Qualified Improvement Property under the TCJA.
  • Become familiar with Section 179 and Opportunity Zones under the TCJA.

Join us for a webinar on December 2nd where our presenter, Carly Ferris of Capstan Tax Strategies, will walk you through these changes and answer your questions on what this means for you.

Your Reputation Matters

In 2019, your online reputation is more important than ever. Join our presenter, Melissa Stiles from Storage Asset Management, Inc. on Tuesday, October 22nd at 2:00 PM EST to learn about the different tools and techniques you can use to monitor, protect, and defend your storage facility. Discover in this webinar how to proactively manage your facility’s online reputation.

Webinar: Making the Most of Your Insurance Claim

In this session, you will learn insurance basics that pertain to the self storage industry and receive tips on making the most of your insurance claim. Presenter Scott Greenwald is the Senior VP and Principal of Goodman-Gable-Gould/Adjusters International (GGG/AI), whose public adjusters represent policyholders in first-party claim negotiations with property insurance carriers for expeditious recovery, after a policyholder has suffered property damage. Insurance experts review and analyze insurance policies, measure damages (to building, business personal property including machinery, equipment, stock, etc., business interruption, loss of rental income/extra expense), prepare detailed claims, and negotiate for expeditious and equitable recovery with insurance carrier(s). Q&A is encouraged.

Money Out: Controlling Self Storage Expenses

As a self storage owner, investor, or operator, you have been living in the Golden Age of Self Storage. That’s right, your facility occupancy’s, revenues, and valuations have never been higher. Unfortunately, your self storage facility doesn’t exist in a void, black hole, or walled garden. There are currently hundreds of new self storage facilities under construction, with more on the way. Expenses such as marketing, payroll, and property taxes are on the rise. In this webinar, we will discuss how to keep your facility’s expenses in check with our presenter, Matthew Van Horn of 3 Mile Domination.

When: Tuesday, June 25, 2019 at 2:00 PM EST

Webinar: Smart Connected Facilities

In this session Pete Whittingslow of PTI Security Systems will take you beyond basic device management, beyond centralized data and reporting. How smart devices and connected facilities are changing the self storage industry. Understand how custom KPIs and dashboards allow you to gain real-time visibility into the health of your business and measure your business impact. You’ll learn:
  • The benefits of Smart Connected facilities for self storage owners/operators
  • How centralized data allows you to monitor, control, command
  • How to respond to different circumstances, facilitating real-time optimization
  • How to embrace the infrastructure and data generated to make more informed decisions

Looking Ahead: A Q&A Webinar on Self Storage Now & Beyond

It’s easy to get caught up in the present when running a business. But in our digital and fast-paced world, tomorrow is something that just can’t wait. On Thursday, February 28th at 2:00 PM, spend an hour exploring the business needs of today while looking ahead at the future of self storage with our panel of experts including Damon Emerson of StorSmart Insurance, Charlie Fritts of SIMI, and Scot Vayo of iStorage.
This webinar isn’t your typical lecture. Instead we will have an open and honest discussion in a question and answer format between our panelists and you. You are encouraged to send in your questions ahead of time to Courtney Long.

More Things that Go Bump in the Night Legal Webinar

With Halloween approaching, our presenter, Jeffrey J. Greenberger, a partner at Greenberger & Brewer, LLP in Cincinnati is back to present a webinar on a new list of actions in your operations that can expose you to a lawsuit. These will not be the basics, such as a failure to properly conduct a lien sale. Rather, Jeff wants to take you on a more advanced review of the other things you do (or fail to do) that can put you at risk for a lawsuit.

Topics include: Failure to properly verify the source of a request to change an occupant’s address or email; failure to properly prepare for the storage of and ask for information about vehicles stored in the space; and failure to properly understand and require Occupant’s indemnity in your Rental Agreement. The goal is to make sure that you avoid an unpleasant and spooky lawsuit surprise that you could have managed to control and avoid if you had taken proper precautions along the way.

As always, Jeff will present the webinar in a lighthearted manner and allow time to answer your questions.