Category Archives: events

How Google Search Has Evolved Over the Years Webinar

Join The Storage Group’s Steve Lucas on October 19th to learn how Google search has changed over the years. In the early days, an SEO professional needed an arsenal of keywords and backlinks to succeed in the online marketplace. Today, SEO is far more complex. Google’s algorithms have evolved and are much more sophisticated than algorithms of the past. To be successful online in 2022, it is important to know where Google search began and where it is now.

Fall Retreat 2022 Sponsors

Thank you to the sponsors of this year’s Fall Retreat! We have never seen a turnout like this and are grateful to each and every 2022 sponsor!

We hope to see you at this fun annual event on September 29th. You can register online and walk-ins are always welcome!

Five-Star Sponsors

Event Sponsors

Production Sponsor

Lunch Sponsors

Lanyard Sponsor

NeSSA’s 2022 Fall Retreat

Join the Northeast Self Storage Association for our annual Fall Retreat at the always-popular Publick House!

Begin your morning mingling with sponsors and other self storage owners and managers over breakfast. We will begin the day’s education with a panel discussing how you can take advantage of our industry’s current success, plus what potential issues to be on the lookout for. We’ll then touch on marketing before breaking for lunch and more networking. The day will wrap with an update on Connecticut’s lien law changes, Rhode Island’s insurance bill success, and legislative war stories from SSA’s Joe Doherty.

Different levels of sponsorships are available from lanyards to events. Go to the event landing page to read about these options or continue to registration to read more about what benefits each one includes and their cost.

You can check out the descriptions of each session as well as the day’s agenda below.

Thursday, September 29, 2022
8:30 AM – Registration and Breakfast

9:00 AM – Opening Remarks

 9:15 AM – Self Storage at Its Best: Taking Advantage & Staying Prepared with panelists Neftali Aponte of SIMI, Charlie Fritts of SIMI, Alyssa Quill of Storage Asset Management, and moderated by Jessica Lamoureux of World Insurance

The self storage industry is thriving like never before. Many are saying that business has never been better and facilities are full with waiting lists to boot. But several experts say it’s actually a mistake to be 100% full and as they say, what goes up, must come down. With troubling trends already starting to show, this panel will uncover how even a full facility can take advantage of our industry’s success and boost their operations. Plus learn about the trends you should keep an eye on at your facility in order to prepare you for a shift in business.

10:45 AM – Break

11:00 AM – Marketing Tips Now and for the Future with Melissa Stiles, Storage Asset Management, Inc.

This session will cover what you need to do now and what ideas you should be thinking about to enact in the future. Learn about different activities you can do to increase your online presence and convert leads into actual rentals.

12:00 PM – Lunch and Networking

1:00 PM – How Operators Benefit from Northeast and National Legislative Success with Joe Doherty, Self Storage Association

SSA’s Senior Vice President, Chief Legal & Legislative Officer Joe Doherty will provide us with an update on this year’s legislative successes in the northeast. He will explain the various changes in Connecticut’s lien law that went into effect on July 1st, as well as a refresher on how the state taxes fees and what you can be doing to avoid troublesome audits.

Joe will also discuss Rhode Island’s successful insurance bill which will take effect January 1st, and address the issues we ran into trying to update their lien law this year. Finally, he will sprinkle in a few national updates and legislative war stories that are sure to entertain all.

2:00 PM – Adjourn

Registration Fees

Member Rate: $75 ($85 after 9/15/22)
Nonmember Rate: $89 ($99 after 9/15/22)
Event Sponsorship: $300 (Includes one attendee registration, a cocktail table to showcase your company’s materials, your logo in the program and on our website, and verbal recognition from the podium.)

Not a member? You can always join now or while registering to pay the member rate!


Policies and Disclaimers

Refunds will be issued for the full amount minus a $30 administration fee if cancellation notice is received in writing by September 15, 2022. Refunds cannot be issued after September 15th.

NeSSA reserves the right to use your image or likeness in any pictures taken by staff or Board members, unless an express written request is received by September 15, 2022.

NeSSA reserves the right to cancel an event due to any circumstance which would make the event non-viable. If NeSSA cancels an event, registrants will be offered a full refund. Should the event be postponed, NeSSA has the right to either issue a full refund or transfer registration to the same event at the future date.

Increase Revenue Using Relocatable Units Webinar

Relocatable units are a fast and easy way to increase revenue by maximizing the land you already have. Line fences, fill empty lots and easements, and much more with these moveable buildings – no foundation required! They are fully customizable, easy to install, and last for decades. Join Boxwell’s Frank Pendleton at 11:00 AM on Thursday, August 11th to discuss this versatile product and its benefits to your business.

How a Labor Shortage Impacts Self Storage Webinar

What has affected every business vertical is also affecting the self storage industry. Finding reliable team members to represent the facility is always challenging, but now facilities must contend with post-pandemic staffing shortages. The knee-jerk response is to be touchless. But this June 14th webinar will guide you through the advantages of a balanced, high tech, high touch strategy, including demonstrating other verticals succeeding from this effort. Shannon Charbonneau of XPS Solutions will discuss methods, techniques, and processes to help your facility strike that balance between high tech and high touch, driving occupancy and cap value.

Thank You 2022 EXPO Sponsors!

The 2022 Northeast Storage EXPO was a massive success with the greatest number of exhibitors we have ever had the pleasure of hosting in our tradeshow hall, accompanied by the largest number of attendees we’ve seen yet!

This event would not have been possible without the support of our Board of Directors, exhibitors, and our sponsors. One final round of applause to all of you!

We’ll see you next year, May 2-3, 2023, at the MGM Springfield!

Five-Star Sponsors

Event Sponsors

Sponsors

 

See Who’s Exhibiting in May

NeSSA’s 2022 Northeast Storage EXPO exhibit hall is filling up! Below is a list of our exhibitors in alphabetical order… we’re thrilled to see several new companies participating in our industry! Make sure you register to attend ahead of time so you don’t waste valuable networking time at the registration desk!

Make sure to note those who are also sponsoring!

AI Lean
Bank Five Nine
BDA Systems Company
BETCO
Boardwalk Storage Solutions
Boxwell
Capstan Tax Strategies
Copper Storage Solutions
CubeSmart*
Deans & Homer
Elevate Sign Group
Elite Fire & Security*
First Bank of the Lake
Flexospan Steel Buildings
Investment Real Estate*
Janus International Group*
John Flatley Company
Karnak Corporation
Key Solar*
Kidd-Luukko Corporation
KISS Solutions
Life Storage Solutions*
Live Oak Bank
MakoRabco
Marcus & Millichap**
Miller Building Systems
NAI Norwood Group
Ockers
OpenTech Alliance
Ponderosa Insurance Agency
PTI Security Systems*
Rapid Building Solutions
RightSpace Storage
RKAA Architects
Ryan Specialty Group
Setronics
Storable
The Storage Acquisition Group
Storage Collections
The Storage Group
Storage Investment Management, LLC
Storage Shield*
Storage Structures*
StorageAuctions.com
StoragePug
SVN Commercial Real Estate Advisors
Tenant, Inc.**
Trachte Building Systems
Trac-Rite Door
U-Haul International
U-Haul Self Storage Affiliate Network
US Pavement Services
World Insurance Associates
Xercor Insurance Services
XPS Solutions

*Denotes sponsorship
**Event Sponsor
Hyperlinked companies are 2022 Five-Star Sponsors

If you would like to exhibit at or sponsor the 2022 Northeast Storage EXPO, you can do so here.

2022 Northeast Storage EXPO: Attendee Registration is Open!

Returning after two years… the Northeast Self Storage Association is hosting its annual Northeast Storage EXPO May 10th and 11th, 2022 at the MGM Casino in Springfield, Massachusetts.

After so many years away, we are covering all aspects of owning and operating a self storage facility at this year’s show! Our sessions will cover everything from how the pandemic shaped our operations, the current state of our market, tech tricks you need to know, popular legal questions, and what we can expect looking ahead.

We’re excited to have CubeSmart’s Senior Vice President of Third-Party Management, Guy Middlebrooks, present a keynote on what our industry saw in 2021 and what it means for us moving forward. We will also hear about attorney Jeff Greenberger’s most common questions in an entertaining and educational legal keynote session. We’ll also have panels, roundtables, an exhibit hall, and numerous networking opportunities to round out this stellar show.

New for 2022! NeSSA will be holding a raffle auction on some big-ticket items benefiting our academic scholarship fund. Tickets will be available for purchase at the registration table. Simply drop half of your ticket with the item you’d like a chance to win, then stick around for the drawing! If you would like to donate an item to the auction, please contact Courtney for ideas or to let her know what you’ll be bringing.

Enjoy the convenience of skipping the morning commute and walking to the conference just downstairs. MGM is offering attendees an overnight room block at a discounted rate of $209 per night. You can book online here. The deadline to make your overnight hotel reservations is Friday, April 15, 2022.

Tuesday, May 10, 2022
2:00 PM   Registration
2:30 PM   State of the Market with panelists Dick Bettencourt of MakoRabco, Hans Hardisty of SVN Commercial Real Estate Advisors, Bishesh Shrestha of Live Oak Bank, Jason Taunton-Rigby of Colliers International, and moderated by Connie Neville of SVN Commercial Real Estate Advisors
More than a lot has changed since we last discussed the current state of the northeastern self storage industry. Everything from our financial position to the supply chain has been affected by a worldwide pandemic, and will continue to change and fluctuate with the ongoing events of the world. This panel will cover:

  • Supply chain issues and challenges to expansion projects
  • Pricing and cap rate expectations
  • What buying and selling looks like right now and what those in the market should focus on
  • Whether we are seeing more conversion vs. new construction
  • Refinancing options for existing operators while keeping interest rates in mind
  • The future of the market going forward

3:45 PM   Break
4:00 PM   Creating Digital Synergy to Maximize Online Presence and Customer Reach with Steve Lucas, The Storage Group
Every user varies in their method of online searching, and if you’re not catering to each user type, you’re missing out on new tenants. Successful marketing strategies have mastered the art of combining digital services to maximize ROI. We’ll share the secrets on the various methods of user behavior with the most popular digital marketing forms – PPC, SEO, and Social Media – to effectively enhance your bottom line. Understand the importance of SEO and the impact it has on your website visibility, especially at the time of website launch. Additionally, we’ll share Google’s no-no’s when it comes to penalizing websites and black hat SEO strategies that must be avoided to stay in Google’s good graces. By learning how various search styles can be optimized with the mixed targeting of these services and website, you’ll be able to customize and expand your audience-base online to enhance actualized sales at your facility.
5:00 PM   Tradeshow and Reception
Join us in the tradeshow hall and on the terrace for mingling, exhibits, hors d’oeuvres, drinks, and networking.

Wednesday, May 11, 2022
Registration begins at 8:00 AM. Wake up with breakfast and networking before a day of education and conversation. The schedule and education sessions are listed below.
8:00 AM   Registration, Tradeshow, and Breakfast
8:30 AM   Welcome and Opening Remarks
8:45 AM   Roundtables (attend three)

  • America’s Labor Shortage is Your Problem with Andy Stavros, XPS Solutions
  • Late2Lien: The Turnkey Solution to Automating Late End Lien Sale Notices with Jeffrey Greenberger, Greenberger & Brewer, LLP
  • Metrics that Matter: How to Benchmark Your Storage Website Performance with Bob Hazlett, OpenTech Alliance
  • Self Storage Marketing Toolkit with Tyler Anthony, StoragePug
  • Tenant Protection Programs: How to Run Them Successfully, How to Increase Your Income, and How to Avoid Legal Headaches with Chris Betteridge, Deans & Homer
  • Unmanned Facilities – Which Online Rental Features Do You Really Need? with Steve Lucas, The Storage Group
  • What Rising Cap Rates Could Mean for My Facility’s Value with Nathan Coe, Marcus & Millichap

10:00 AM  Operating Under Siege with panelists Jennifer Barroqueiro of Storage Asset Management, Damon Emerson of Storage Shield, Charlie Fritts of Storage Investment Management, LLC, and moderated by Steve Tranni of Stor-U-Self
Having experienced multiple recessions, challenging laws, and difficult tenants, hard times are nothing new to self storage owners and managers. But no one could have known that we would live – and work – through a worldwide pandemic. More than a lot has happened during the last two years. Join our panel as we explore how these challenges strengthened our operations. We’ll discuss:

  • Why an increase in occupancies resulting in higher rates happened.
  • “The Great Resignation” and the staffing issues we’re still seeing, plus what you can do to attract new employees.
  • The automation explosion! How has technology and virtual answers helped to sustain your business?
  • How the Hub and Spoke concept can save your business time and money.
  • What is causing the lag in development and expansion.
  • Is there a correction coming to self storage?

11:00 AM  Exhibits
12:30 PM  Lunch, Exhibits
1:15 PM   Auction Drawing and Scholarship Award Presentation
1:30 PM   2021 Was the Best Year Ever – So What’s Next for Self Storage? with Guy Middlebrooks, CubeSmart
Many believe that the storage industry experienced its best year ever in 2021; record high occupancy, increased rent rates, and more. Why did that happen and what should we expect moving forward? CubeSmart’s Senior Vice President of third-party management will delve into these answers and let us know what’s ahead for our industry.
2:30 PM   The Four Topics Courtney Wishes You Would Not Call Her About: Bankruptcy, Facility Disasters, Death, and Vehicle Storage with Jeffrey Greenberger, Greenberger & Brewer, LLP
While the NeSSA staff loves to hear from its members, there are four topics that the staff is more than used to hearing about in calls: occupant bankruptcy, how to handle occupants after disaster at the facility, the death of an occupant, and vehicle storage. Our speaker, Jeffrey Greenberger, who is a partner in the law firm of Greenberger & Brewer, has decided to try and tackle all four topics in one keynote presentation. Every operator has run into questions or concerns about at least one of these issues. Stay for our legal keynote to learn how to address these timely and important issues.
3:30 PM   Closing Remarks, Adjourn

Registration Fees

Member Rate: $179 ($199 after April 23)
Nonmember Rate: $199 ($229 after April 23)

Not a member? Join while registering and pay the member rate!
Looking to exhibit? Register for a spot in our exhibit hall here!

Disclaimers & Policies

  • Refunds will be issued for the full amount minus a $75 administration fee if received in writing by April 26, 2022. Refunds cannot be issued after April 26, 2022.
  • NeSSA reserves the right to use your image or likeness in any pictures taken by staff or Board members, unless an express written request is received by April 26, 2022.
  • NeSSA reserves the right to cancel an event due to any circumstance which would make the event non-viable. If NeSSA cancels an event, registrants will be offered a full refund. Should the event be postponed, NeSSA has the right to either issue a full refund or transfer registration to the same event at the future date.

Registration Acknowledgement
For the health and safety of all attendees, the Northeast Self Storage Association is complying with applicable health and safety requirements and CDC recommendations. We need the help of all attendees to accomplish this as effectively as possible. By registering for the NeSSA 2022 Northeast Storage EXPO, you agree for your safety and the safety of all attendees, you will not attend the NeSSA 2022 Northeast Storage EXPO if you have any symptoms of illness or have had recent exposure to COVID-19.

In order to protect the health and safety of all NeSSA 2022 Northeast Storage EXPO attendees to the fullest extent possible, you agree to engage in responsible health and safety conduct consistent with current CDC recommendations. You also agree to comply with all COVID-related procedures implemented by the Northeast Self Storage Association and the MGM Springfield including procedures related to mask-wearing, social distancing, etc. These procedures will be communicated to attendees by the Northeast Self Storage Association prior to the event.
Thank you for doing your part to make the NeSSA 2022 Northeast Storage EXPO a safe and successful event.

Get Your Money! Webinar

Regular auditing for theft and employee accountability is great, but smart owners audit to improve their business, not just keep it in compliance. In this April 13th session, Rick Beal and Magen Smith of Atomic Storage Group will walk through the marketing funnel to ensure you capture every lead, dollar, and opportunity possible to improve your self storage operations, and ultimately increase your value, all while making sure you have a rock-solid operational audit strategy in place.

Exhibit at the 2022 Northeast Storage EXPO

Returning after two years… the Northeast Self Storage Association is hosting its annual Northeast Storage EXPO May 10th and 11th, 2022 at the MGM Casino in Springfield, Massachusetts.

All suppliers for the self storage industry are invited to exhibit at the event. Sponsorships are also available for added visibility. Register soon and select your booth space!

There is already only TWO exclusive sponsorships left, so be sure to check out these additional ways you can promote your brand and get your name out in front of our attendees.

If you would like to be considered for a roundtable presentation, please send your title and description to Courtney Kahler. Topics must be educational in nature, not a sales pitch, and will be approved by the Program Committee. Roundtables will be chosen by Friday, March 25, 2022.

Download the Exhibitor and Sponsor Registration Packet for complete details or to scan in your registration, or click on the “Register Now!” button below to register online today. Five-Star annual sponsors received the benefit of first booth choice. Remaining space is confirmed on a first registered and paid basis. Please see the event schedule below:

Tuesday, May 10, 2022
12:00 PM – Exhibitor Move-In (must be ready by 4:00 PM)
2:00 PM – Registration
2:30 PM – State of the Market with panelists Dick Bettencourt of MakoRabco, Hans Hardisty of SVN Commercial Real Estate Advisors, Bishesh Shrestha of Live Oak Bank, and moderated by Connie Neville of SVN Commercial Real Estate Advisors
3:45 PM – Break
4:00 PM – Creating Digital Synergy to Maximize Online Presence and Customer Reach with Steve Lucas, The Storage Group
5:00 PM – Tradeshow and Reception

Wednesday, May 11, 2022
8:00 AM – Registration, Tradeshow, and Breakfast
8:30 AM – Welcome, Opening Remarks
8:45 AM – Roundtables, Breakfast Available in Exhibit Hall
10:00 AM – Operating Under Siege with panelists Jennifer Barroqueiro of Storage Asset Management, Damon Emerson of Storage Shield, Charlie Fritts of Storage Investment Management, LLC, and moderated by Steve Tranni of Stor-U-Self
11:00 AM – Exhibits
12:30 PM – Lunch, Exhibits
1:15 PM – Reconvene, Scholarship Award Presentation
1:30 PM – 2021 Was the Best Year Ever – So What’s Next for Self Storage? with Guy Middlebrooks, CubeSmart
2:30 PM – The Four Topics Courtney Wishes You Would Not Call Her About: Bankruptcy, Facility Disasters, Death, and Vehicle Storage with Jeffrey Greenberger, Greenberger & Brewer, LLP
3:30 PM – Closing Remarks, Adjourn

The booth price for NeSSA members is $699 and includes the cost of two company representatives ($749 after April 15th). The nonmember booth price is $999 and includes one company representative – But if you join NeSSA, you’ll save on your exhibit fee and get to bring a second booth representative at no additional cost.

Many levels of sponsorships are available and start at $200.