Category Archives: events

Virtual Spring Retreat Webinar Series

Due to COVID-19, NeSSA’s annual Spring Retreat has been canceled. We are happy to offer a virtual replacement consisting of weekly webinars throughout the month of May featuring our original speakers from the live event plus a few additional sessions on legal concerns and Q&A discussions. Our speakers have even added in the aspect of the current pandemic to their topics to give our attendees some guidance during these difficult times. You can read NeSSA’s full press release regarding this decision here.

Due to the current pandemic, the Board of Directors recently agreed that all future webinars – including the Virtual Spring Retreat Webinar Series – will be offered to everyone for free until further notice. Recordings will remain available to members only. Of course, anyone is welcome to join NeSSA in order to access these recordings along with the rest of our extensive resource library.

Virtual Spring Retreat Webinar Series Schedule

Spring Retreat Webinar #1 – Wednesday, May 6th at 2:00 PM
Legal Thoughts You Can Act On, Even During the Crisis
Jeffrey Greenberger, Greenberger & Brewer, LLP
During the first installment of NeSSA’s Virtual Spring Retreat Webinar Series, attorney Jeffrey Greenberger of Greenberger & Brewer, LLP will present several rapid fire legal issues for you to consider and act on, if needed, that will help improve your operations while you wait to have your occupants back in your offices. Topics will include updating your rental agreement, using an existing rental agreement to add new units, credit card acceptance issues, and photo identification in the age of online transactions. Jeff will leave time for your questions.
Registration for Webinar #1

Spring Retreat #2 – Thursday, May 14th at 2:00 PM
Property Maintenance & DIY Efficiency During COVID-19 & Beyond
Charlie Fritts, Storage Investment Management, Inc.
The second presentation in NeSSA’s Spring Retreat Webinar Series will cover best practices during the COVID-19 issue as well as both routine and periodic storage property maintenance. Depending on your skill level and available time it may be possible to Do It Yourself for many of the tasks. It’s important to keep in mind that real estate requires regular inspection and upkeep to extend its life cycle and provide the best experience for your customers. Topics will include:

  • Best practices for essential businesses to deal with COVID-19
  • HVAC maintenance
  • Roof, gutter, and roof drain maintenance
  • Paved surface and storm drainage maintenance
  • Well and septic maintenance
  • Storage and personnel door maintenance
  • Gates hardware and operator maintenance
  • Lighting maintenance

Registration for Webinar #2

Spring Retreat Webinar #3 – Tuesday, May 19th at 2:00 PM
Digital Marketing & Self Storage: Where to Focus Your Efforts?
Christina Alvino, FineView Marketing
With so many marketing channel options it’s hard to know exactly where to focus. Based on the current world events we know that your digital presence and visibility online is going to be more important than ever. During NeSSA’s third installment of the Virtual Spring Retreat Webinar Series, we’ll discuss the most important marketing channels to master as a self storage operator, including basic and advanced tips about search engine optimization (SEO), local search marketing, social media, and more. The goal isn’t necessarily to make you the digital marketing expert, but give you the ammunition you need to ask the right questions and have an educated conversation about the marketing efforts for your business.

If you have additional questions, want some advice, or just need a professional opinion about your current marketing efforts feel free to send me an email and I’ll be happy to set up a 15-30 minute one-on-one chat.
Registration for Webinar #3

Spring Retreat Webinar #4 – Tuesday, May 26th at 2:00 PM
Best Money Management Practices & How to Cope in a Crisis
Scot Vayo, iStorage
Self storage owners, operators, and managers alike are constantly looking for ways to increase their revenue and reduce their expenses. In this session, we’ll review some of the must-have best practices that can be used to help maximize your revenue. From managing your street rates and occupied room rates to driving ancillary revenue, you’re sure to walk away with some great ideas to add money to your top line. Don’t spend it all in one place though! We’ll also share some ideas that will get you thinking about ways to save money on the expense line as well. Lastly, how are you addressing these issues during the COVID-19 pandemic? We’ll share some thoughts on making sure we tread carefully during these unprecedented times.
Registration for Webinar #4

Spring Retreat Webinar #5 – Thursday, May 28th at 1:00 PM
Let’s Talk: How COVID-19 is Affecting Your Business
Panelists Christina Alvino of FineView Marketing, Charlie Fritts of SIMI, Scot Vayo of iStorage, and moderator Steve Tranni of Stor-U-Self
This unprecedented time is sure to bring up a lot of questions and new, unfamiliar situations. The panelists of NeSSA’s final installment of the Virtual Spring Retreat Webinar Series will discuss what they are doing to effectively run their facilities during a pandemic and answer questions from the audience. For the first time, we also invite our attendees to speak during the session and share their ideas and experiences with the group.
Registration for Webinar #5

NeSSA Replaces Spring Retreat with Virtual Sessions

FOR IMMEDIATE RELEASE

The Northeast Self Storage Association (NeSSA), comprised of Connecticut, Massachusetts, and Rhode Island, has canceled their annual Spring Retreat event due to the global COVID-19 pandemic. Typically held in April or May at the Publick House Historic Inn in Sturbridge, MA, the event will be replaced with a virtual webinar series featuring the speakers from the original agenda.

Executive Director Courtney J. Kahler stated, “We hope everyone understands why we made this decision and know that the health, safety, and ability of our members, attendees, and supporters to run their businesses effectively are NeSSA’s main priorities.” She went on to add, “Staff has been monitoring the situation closely since March, and has been in contact with the venue, speakers, and Executive Committee. The Board unanimously voted to cancel the live event at the end of March and has since been working to replace it with a virtual version that also incorporates the concerns of the pandemic into the education.”

NeSSA’s Virtual Spring Retreat Webinar Series will consist of weekly webinars throughout the month of May that feature the original speakers from the live event (Christina Alvino of FineView Marketing, Charlie Fritts of Storage Investment Management, Inc., and Scot Vayo of iStorage), plus a legal session with Jeffrey Greenberger of Greenberger & Brewer, LLP and a Q&A open discussion webinar featuring a panel of speakers.

Regarding the association’s future events, Courtney said, “At this time we are still planning our annual Northeast Storage EXPO, which will be held October 7th and 8th at the MGM Springfield. Of course, we are continuing to monitor the global pandemic and we will make any necessary decisions regarding this event as needed.”

In response to the COVID-19 crisis, NeSSA has also published state-specific updates and tips to effectively run your self storage business to their website homepage. Members can find additional resources such as webinars, articles, and templates on the new COVID-19 member resource page.

For more information about the Virtual Spring Retreat Webinar Series, the Northeast Storage EXPO, or what NeSSA is doing to help during the pandemic, you can visit www.NeSSA.org. If you have any questions, please feel free to reach out to us at NeSSA@NeSSA.org.

A PDF version of this press release can be found here.

2020 Self Storage Workshop: A Virtual Gabfest

The 2020 Self Storage Gabfest is a live, virtual conference for self storage owners, operators, managers, and investors.

Join us for a free, one-day, online self storage workshop, featuring industry pros and peers discussing the real life wins and pains of operating, building, marketing, and crushing self storage. It’s a Gabfest when you arrive!

Featuring topics like The Whole Customer Experience, Hiring Best Practices, and State of Self Storage: Trends and Numbers, we invite you to learn about new developments, keep up with best practices, and start a discussion with both panelists and other attendees so we can all grow together.

Attendees can tune in for the entire live broadcast or drop in for the topics most relevant to them. There will be something for everyone!

When

March 17, 2020
11:00 AM – 6:00 PM EDT
30 minute panel discussions and Q&A

How

The entire event will be streamed live via Zoom Webinar on March 17, 2020 from 11:00 AM to 6:00 PM EDT. You can attend from any device, computer, or browser. Look out for the access link in your registration confirmation email.

Why

No Travel
What’s better than a room full of industry pros and peers discussing all things self storage? A “virtual room” of pros and peers! You can attend the virtual conference from the comfort of your office, home, or even a coffee shop. Plus, no flying needed! Pajamas optional.

Industry Pros and Peers
We personally invited these select industry pros to share their experience and expertise in self storage. Hear not only from self storage vendors but also your peers: owners, operators, managers, and investors who face the same issues as you, have the same questions, or might even offer a solution you haven’t thought of!

Free for Everyone
Continuous education is a key to success in a rapidly growing and changing industry. We’re excited to bring the 2020 Self Storage Workshop: A Virtual Gabfest free of charge to everyone in or looking to join the industry! Access to the event materials after March 17, 2020 will be made available online.

You can also view the day’s agenda and check out the welcome video, or just jump ahead and pre-register now!

NeSSA 2020 Spring Retreat

Join the Northeast Self Storage Association at the Publick House Historic Inn for Self Storage How-To: A Guide to Facility Success!

Begin your morning mingling with sponsors and other self storage owners and managers over breakfast. Then sit back and take in our speakers’ content during the morning session, where you’ll hear the latest on marketing from Christina Alvino of FineView Marketing, maintenance and DIY efficiency from Charlie Fritts of SIMI, and revenue and money management from Scot Vayo of iStorage.

After lunch, it’s time for Show and Tell! You read that right. Attendees are encouraged to bring in whatever they have – reports, budgets, pictures, tablets, laptops, anything! – and talk to our presenters about what is specifically going on at YOUR facility. This is the time to seek advice, get step-by-step instructions, openly bounce ideas off of, or just pick the brains of our storage experts.

You can check out the descriptions of each session as well as the day’s agenda below!

Wednesday, May 6, 2020

8:30 AM – Registration and Breakfast
9:00 AM – Opening Remarks
9:15 AM – Presentations

Marketing, SEO, & Social Media, with Christina Alvino of FineView Marketing
Digital marketing and self storage: Where to focus your efforts? With so many marketing channel options it’s hard to know exactly where to focus. We’ll discuss the most important marketing channels to master as a self storage operator, including basic and advanced tips about search engine optimization (SEO), local search marketing, social media, and more. The goal isn’t necessarily to make you the digital marketing expert, but give you the ammunition you need to ask the right questions and have an educated conversation about the marketing efforts for your business.

In the afternoon I’ll provide step-by-step instructions and best practices on what to do to maximize digital performance, plus demonstrate a number of different free and paid tools that help manage marketing efforts. Bring me your questions and let’s work on them together!

Maintenance & DIY Efficiency, with Charlie Fritts of SIMI
This presentation will cover both routine and periodic storage property maintenance. Depending upon your skill level and available time it may be possible to Do It Yourself for many of the tasks.  It’s important to keep in mind that real estate requires regular inspection and upkeep to extend its life cycle and provide the best experience for your customers. Topics will include:

  • HVAC maintenance
  • Roof, Gutter, & Roof Drain Maintenance
  • Paved Surface and Storm Drainage Maintenance
  • Well and Septic Maintenance
  • Storage and Personnel Door Maintenance
  • Gates Hardware and Operator Maintenance
  • Lighting Maintenance

Revenue & Money Management, with Scot Vayo of iStorage
Self storage owners, operators, and managers alike are constantly looking for ways to increase their revenue and reduce their expenses. In this session, we’ll review some of the must-have best practices that can be used to help maximize your revenue. From managing your street rates and occupied room rates to driving ancillary revenue, you’re sure to walk away with some great ideas to add money to your top line. Don’t spend it all in one place though! We’ll also share some ideas that will get you thinking about ways to save money on the expense line as well. Our goal is to give you a little extra spice to add to your secret sauce so that you can improve your bottom line.

11:30 AM – Lunch and Networking
12:30 PM – Show and Tell!
Mingle with our presenters and other attendees as you tackle your questions together. Be sure to bring in whatever you need – whether it’s pictures of your facility, occupancy reports, or a tablet with your social media efforts pulled up. Show our experts where you could use some advice and discuss these issues together. Don’t have a specific concern right now? Listen in with others and learn for the future. You could even contribute your own advice to the discussion and see what our presenters think.

2:00 PM – Adjourn

Registration Fees

Member Rate: $75 ($85 after 4/15/20)
Nonmember Rate: $89 ($99 after 4/15/20)
Tabletop Sponsorship: $300 (Includes one attendee registration, a cocktail table to showcase your company’s information and materials, your logo in the program, your listing on our website, and verbal recognition from the podium.)

Not a member? Join while registering and pay the member rate!
Can’t make it? Check out our other sponsorships for added visibility.

Disclaimers & Policies

  • Refunds will be issued for the full amount minus a $30 administration fee if received in writing by April 22, 2020. Refunds cannot be issued after April 22nd.
  • NeSSA reserves the right to use your image or likeness in any pictures taken by staff or Board members, unless an express written request is received by April 22, 2020.
  • NeSSA reserves the right to cancel an event due to any circumstance which would make the event non-viable. If NeSSA cancels an event, registrants will be offered a full refund. Should the event be postponed, NeSSA has the right to either issue a full refund or transfer registration to the same event at the future date.

Feed Your Google My Business Monster for Rentals

Join NeSSA and speaker Jim Ross of 3 Mile Management for our next webinar on Tuesday, April 28, 2020 at 2:00 PM EST.

This step-by-step webinar will help you understand Google My Business inside and out so that you can improve your Google Map rankings, engage with customers, control your online presence, and generate more rentals.

THIS WEBINAR ONLY! Nonmembers are welcomed and encouraged to register and attend at no cost! Please join us for this session.

The Nuts and Bolts of Revenue Management

Register today for NeSSA’s first webinar of the year on February 27, 2020 with Jim Ferguson of Storable as he covers the following aspects of revenue management:

  1. Learn how to offer the best rate possible for new customers and existing tenants.
  2. Understand when to raise rates, how much, how often, at what occupancy level, what time of year, and the other key factors that play into each rate change.
  3. Are you being too aggressive?
  4. Are you not raising rates at all or enough?
  5. Find out the key data points of YOUR tenants and units, to offer the right price at the right time.

Save These 2020 Dates!

The Northeast Self Storage Association is excited to announce its dates for our live events of 2020! Mark your calendars with the following information, and keep your eyes peeled for more about both of these events (as well as our webinars) coming soon!

Spring Retreat

Self Storage How-To: A Guide to Facility Success
Featuring Christina Alvino of Fine View Marketing, Charlie Fritts of SIMI, and Scot Vayo of iStorage
Wednesday, May 6, 2020
The Publick House Historic Inn
Sturbridge, MA

Northeast Storage EXPO

October 7-8, 2020
MGM Springfield
Springfield, MA

We hope to see you at the shows!

Maximizing Tax Savings for Self Storage Owners & Operators

The Tax Cuts and Jobs Act (TCJA) was signed into law on December 22, 2017. This marks the first comprehensive tax law reform since 1986 and the legislation has created a wealth of new opportunities for the thoughtful owner of self storage properties. A thorough cost segregation study is the vehicle by which TCJA benefits may be obtained. The Tangible Property Regulations (TPRs) are still in play in this post tax-reform era, and in fact augment the utility of the TCJA. Again, a thorough cost segregation study is the key to fully leveraging all possible benefits. We will also discuss several case studies to illustrate how self storage owners and operators have realized tax savings through these strategies.

Learning objectives:

  • Understand how cost segregation is the vehicle by which tax savings opportunities are obtained.
  • Use a TPR flowchart to assist in the expense vs. capitalization decision-making process.
  • Identify possible opportunities for leveraging the TPRs.
  • Explain the significance of the date 9/27/17 in determining bonus rates for new construction projects and acquisitions.
  • Review the current status of Qualified Improvement Property under the TCJA.
  • Become familiar with Section 179 and Opportunity Zones under the TCJA.

Join us for a webinar on December 2nd where our presenter, Carly Ferris of Capstan Tax Strategies, will walk you through these changes and answer your questions on what this means for you.

Your Reputation Matters

In 2019, your online reputation is more important than ever. Join our presenter, Melissa Stiles from Storage Asset Management, Inc. on Tuesday, October 22nd at 2:00 PM EST to learn about the different tools and techniques you can use to monitor, protect, and defend your storage facility. Discover in this webinar how to proactively manage your facility’s online reputation.

Meet the Exhibitors of the 2019 EXPO

Our exhibit hall is once again booming with companies for the upcoming Northeast Storage EXPO. You can see the companies exhibiting this year listed in alphabetical order. Be sure to note those who are sponsoring!

All Risks
Atomic Storage Group
Automatit
BETCO
Bid13.com Online Storage Auctions**
BL Companies**
Boardwalk Storage Solutions*
Boxwell
Capstan Tax Strategies
Cushman & Wakefield
DBCI
Easy Storage Solutions
Elite Fire & Security
First Bank Financial Centre
G5 Search Marketing**
Global Integrated Technologies
Global Self Storage
Goodman-Gable-Gould/Adjusters International
Hillcrest Agency
Investment Real Estate*
Janus International
Karnak Corporation
Key Solar
Kidd-Luukko Corporation
Life Storage Solutions
Marcus & Millichap**
NAI Norwood Group
OpenTech Alliance
Package Steel Systems
Paramount Metal Systems*
Ponderosa – Safestor Tenant Insurance**
Professional Fire & Security
PTI Security Systems**
Rabco Enterprises
RightSpace Storage
Storable
StorageAuctions.com
The Storage Acquisition Group
Storage Auction Solutions
The Storage Group
Storage Insurance Brokers
Storage Investment Management, Inc. (SIMI)
Storage Structures
StorSmart Insurance
SVN Commercial Real Estate Advisors
Syrasoft Self Storage
Trac-Rite Door
Trachte Building Systems
TrinityPoint Wealth
U-Haul Self Storage Affiliate Network

*denotes sponsorship
**Event Sponsor
Hyperlinked companies are 2019 Five-Star Sponsors