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Apply Today for NeSSA’s Scholarship

Applications for NeSSA’s 2020 Stephen Tranni Academic Scholarship are due to the office by Monday, August 31, 2020.

Eligibility

Applicants must be an employee of or related to a member of the Northeast Self Storage Association, and are enrolled or enrolling in a school of higher education.

Scholarship

Scholarships will be chosen by a committee of volunteers from NeSSA and will be awarded each year at the Northeast Storage EXPO held every fall. If there is more than one applicant the committee deems worthy of a scholarship, the amount may be split into differing levels and presented to more than one individual.

Selection Criteria

Scholarships are based on the applicant’s responses to the questions on the application.

Requirements

Completed applications must be received no later than August 31 for the current/upcoming academic year.

  1. The applicant must be an employee of, or related to, a member of NeSSA.
    1. Applicants cannot be related to scholarship committee members.
  2. The applicant must be enrolled or enrolling in a school of higher education, either full-time or part-time (technical college, 2- or 4-year college, graduate school, etc.), and able to provide proof of acceptance or attendance.
    1. Proof of acceptance or attendance can include your letter of acceptance, transcript, etc.
  3. The application will include questions and a 300-600 word essay which will provide a response to a posed question and demonstrate the applicant’s thoughts on the importance of higher education.
  4. The scholarship must be used for the current/upcoming academic school year.
  5. The applicant must submit a completed application with all required supporting documents by the noted deadline of August 31.
  6. The scholarship recipient(s) will be honored at the fall 2020 Northeast Storage EXPO. One need not be present to accept.

Please email the completed application to nessa@nessa.org or fax to (860) 228-1337.

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Virtual Spring Retreat Webinar Series

Due to COVID-19, NeSSA’s annual Spring Retreat has been canceled. We are happy to offer a virtual replacement consisting of weekly webinars throughout the month of May featuring our original speakers from the live event plus a few additional sessions on legal concerns and Q&A discussions. Our speakers have even added in the aspect of the current pandemic to their topics to give our attendees some guidance during these difficult times. You can read NeSSA’s full press release regarding this decision here.

Due to the current pandemic, the Board of Directors recently agreed that all future webinars – including the Virtual Spring Retreat Webinar Series – will be offered to everyone for free until further notice. Recordings will remain available to members only. Of course, anyone is welcome to join NeSSA in order to access these recordings along with the rest of our extensive resource library.

Virtual Spring Retreat Webinar Series Schedule

Spring Retreat Webinar #1 – Wednesday, May 6th at 2:00 PM
Legal Thoughts You Can Act On, Even During the Crisis
Jeffrey Greenberger, Greenberger & Brewer, LLP
During the first installment of NeSSA’s Virtual Spring Retreat Webinar Series, attorney Jeffrey Greenberger of Greenberger & Brewer, LLP will present several rapid fire legal issues for you to consider and act on, if needed, that will help improve your operations while you wait to have your occupants back in your offices. Topics will include updating your rental agreement, using an existing rental agreement to add new units, credit card acceptance issues, and photo identification in the age of online transactions. Jeff will leave time for your questions.
Registration for Webinar #1

Spring Retreat #2 – Thursday, May 14th at 2:00 PM
Property Maintenance & DIY Efficiency During COVID-19 & Beyond
Charlie Fritts, Storage Investment Management, Inc.
The second presentation in NeSSA’s Spring Retreat Webinar Series will cover best practices during the COVID-19 issue as well as both routine and periodic storage property maintenance. Depending on your skill level and available time it may be possible to Do It Yourself for many of the tasks. It’s important to keep in mind that real estate requires regular inspection and upkeep to extend its life cycle and provide the best experience for your customers. Topics will include:

  • Best practices for essential businesses to deal with COVID-19
  • HVAC maintenance
  • Roof, gutter, and roof drain maintenance
  • Paved surface and storm drainage maintenance
  • Well and septic maintenance
  • Storage and personnel door maintenance
  • Gates hardware and operator maintenance
  • Lighting maintenance

Registration for Webinar #2

Spring Retreat Webinar #3 – Tuesday, May 19th at 2:00 PM
Digital Marketing & Self Storage: Where to Focus Your Efforts?
Christina Alvino, FineView Marketing
With so many marketing channel options it’s hard to know exactly where to focus. Based on the current world events we know that your digital presence and visibility online is going to be more important than ever. During NeSSA’s third installment of the Virtual Spring Retreat Webinar Series, we’ll discuss the most important marketing channels to master as a self storage operator, including basic and advanced tips about search engine optimization (SEO), local search marketing, social media, and more. The goal isn’t necessarily to make you the digital marketing expert, but give you the ammunition you need to ask the right questions and have an educated conversation about the marketing efforts for your business.

If you have additional questions, want some advice, or just need a professional opinion about your current marketing efforts feel free to send me an email and I’ll be happy to set up a 15-30 minute one-on-one chat.
Registration for Webinar #3

Spring Retreat Webinar #4 – Tuesday, May 26th at 2:00 PM
Best Money Management Practices & How to Cope in a Crisis
Scot Vayo, iStorage
Self storage owners, operators, and managers alike are constantly looking for ways to increase their revenue and reduce their expenses. In this session, we’ll review some of the must-have best practices that can be used to help maximize your revenue. From managing your street rates and occupied room rates to driving ancillary revenue, you’re sure to walk away with some great ideas to add money to your top line. Don’t spend it all in one place though! We’ll also share some ideas that will get you thinking about ways to save money on the expense line as well. Lastly, how are you addressing these issues during the COVID-19 pandemic? We’ll share some thoughts on making sure we tread carefully during these unprecedented times.
Registration for Webinar #4

Spring Retreat Webinar #5 – Thursday, May 28th at 1:00 PM
Let’s Talk: How COVID-19 is Affecting Your Business
Panelists Christina Alvino of FineView Marketing, Charlie Fritts of SIMI, Scot Vayo of iStorage, and moderator Steve Tranni of Stor-U-Self
This unprecedented time is sure to bring up a lot of questions and new, unfamiliar situations. The panelists of NeSSA’s final installment of the Virtual Spring Retreat Webinar Series will discuss what they are doing to effectively run their facilities during a pandemic and answer questions from the audience. For the first time, we also invite our attendees to speak during the session and share their ideas and experiences with the group.
Registration for Webinar #5

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Rhode Island: COVID-19 Updates

Executive Order Closing Non-Critical Retail Businesses

Update: Governor Raimondo announed that the stay-at-home order would be lifted on May 9. Self storage is allowed to remain open but must maintain the following guidelines:

Executive Order 20-24 requires all employees of customer/client-facing businesses and nonprofit organizations, office-based businesses and non-profit organizations, and any other such business categories that are still in operation to wear cloth face coverings unless an employee can easily, continuously, and measurably maintain at least six feet of distance from other employees for the duration of his or her work or unless doing so would damage the employee’s health. All such employees must wear face coverings in any entry, exit, and common areas of the business, including, but not limited to: check-in, registration, reception, hallways, bathrooms, breakrooms, time clock areas, elevators, stairways, etc.

All such businesses must provide, at their expense, face coverings or materials for the making of such face coverings for their employees. Such coverings or materials may be made available staff-wide or individually upon employee request so long as the result is organization-wide use of face coverings. Nothing shall prevent an employee from fashioning his or her own cloth face mask.

Additionally, all businesses reopening must comply and implement several new measures outlined here.

On March 28, Governor Raimondo issued Executive Order 20-14 closing non-critical retail businesses from March 31 – April 13 (Executive Order 20-23 extended the deadline of previous orders in effect until May 8, 2020). . Self storage is not considered a retail business and is therefore unaffected, and is also listed as allowed to remain open under the Department of Business Regulation’s (RI DBR) Guidance on Critical Retail Businesses (page 3). Per Executive Order 20-09, all businesses remaining open must implement CDC guidance to ensure social distancing practices (see page 2, paragraph 3). Anyone who can work from home should. If you feel it is best for you and your employees to close your office, work from home (if able), or limit your hours, please do. Please see our post, Your Facilities and COVID-19, for ideas and reminders to help run your business.

Links Regarding the Executive Order

Eviction Processing Suspended During Crisis

Governor Raimondo and Director of Health Nicole Alexander-Scott, MD, MPH announced that state courts will not process any residential or commercial evictions through May 17. According to the SSA, although this order does not affect self storage lien sales, it may affect the ability to evict for reasons other than non-payment.

Links Regarding the Eviction Process Suspension

Price Gouging

During a time like this, it is also important that you are aware of your state’s specific guidelines with respect to price gouging. This may effect street rates, promotions, and occupied rates. Below is a summary of Rhode Island’s price gouging law:

Selling “essential commodities” – any goods, services, materials, merchandise, supplies, equipment, resources, or other article of commerce, after the declaration of an emergency at an “unconscionably high price.”

Unconscionably high price means the amount charged represents a gross disparity between the average prices at which the same or similar commodity was readily available and sold or offered for sale within the local trade area in the usual course of business during the thirty (30) days immediately before the declaration of the market emergency and the additional charges are not substantially attributable to increased cost to retailers, imposed by their suppliers, including replacement costs imposed by the vendors’ source.

Links Regarding Price Gouging

Rhode Island State Resources

You can find guidelines to help run your facility whether your office closes or remains open on NeSSA’s earlier post, Your Facilities and COVID-19. Members can find additional resources including websites, webinars, articles, and notice/letter templates on our new COVID-19 Resources page (must be logged in to view).

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Massachusetts: COVID-19 Updates

Emergency Order Closing Non-Essential Businesses

Update: Governor Baker issued COVID-19 Order No. 33 allowing certain businesses to reopen with additional preventative measures. Self storage may remain open subject to the following requirements:

All persons, including employees, customers, and vendors should remain at least six feet apart to the greatest extent possible, both inside and outside workplaces. Establish protocols to ensure that employees can practice adequate social distancing. Provide signage for safe social distancing. Require face coverings or masks for all employees. Provide hand-washing capabilities throughout the workplace. Ensure frequent hand washing by employees and adequate supplies to do so. Provide regular sanitization of high touch areas, such as workstations, equipment, screens, doorknobs, restrooms throughout work site. Provide training for employees regarding the social distancing and hygiene protocols. Employees who are displaying COVID-19-like symptoms do not report to work. Establish a plan for employees getting ill from COVID-19 at work, and a return-to-work plan. Establish and maintain cleaning protocols specific to the business. When an active employee is diagnosed with COVID-19, cleaning and disinfecting must be performed.

News broke that Governor Baker issued an Emergency Order that will take effect March 24th at 12:00 noon requiring non-essential businesses to close their physical workplaces until May 4th. This has since been extended until May 18, 2020.

The Baker-Polito Administration issued a list detailing which businesses are considered “essential.” Under the Transportation and Logistics section (page 5 of the PDF), the fourth bullet point from the bottoms states:

“Workers who support moving and storage services”

The list in based on federal guidance and amended to reflect the needs of Massachusetts’ unique economy. And while they can remain open, they are urged to follow social distancing protocols.

At this point, self storage businesses are allowed to remain open, but are not mandated to. So if you feel that it is best for you and your employees to close your office, work from home (if able), or limit your hours, please do. Please see our earlier post, Your Facilities and COVID-19, for ideas and reminders to help run your business.

Links Regarding the Emergency Order

Evictions & Foreclosures During the COVID-19 Emergency

Attorney General Maura Healey filed a new emergency regulation, 940 CMR 35.00, which immediately penalizes most collection efforts on debts. On page 3 of the regulation, section 35.03(1)(b) states:

For the ninety (90) days following the effective date of this regulation or until the State of Emergency Period expires, whichever occurs first, it is an unfair or deceptive act or practice for any creditor, including a debt collector, to… initiate, threaten to initiate, or act upon any legal or equitable remedy for the garnishment, seizure, attachment, or withholding of wages, earnings, property or funds for the payment of a debt to a creditor

The National SSA’s legislative team reads that this regulation could extend to lien notices, overlocking, and lien sales. An owner can ask to be paid, but they cannot say that failure to pay will lead to overlock, a lien sale, etc. Lockouts for reasons other than nonpayment are still allowed at this time.

Please note that the “State of Emergency Period” is defined as until thirty (30) days following the lifting of the State of Emergency as declared by the Governor. Therefore, this regulation will remain in effect up to 90 days from 3/27/20, but it could be cut shorter if the State of Emergency Period ends before then. Unless this regulation is extended, owners can start the lien process after it expires.

Additionally, on April 20th the Governor signed Bill H.4647 restricting certain non-essential evictions of residential tenants and tenants of small business premises units. For definitions on the bill’s language, along with updates on specific Massachusetts towns, go to this post by the SSA and scroll down to “Massachusetts,” or see the chart below.

BeverlyCambridgeDanvers
GloucesterLynnNewburyport
PeabodySalemSomerville

During such a confusing and ever-changing time, we urge you to err on the side of caution and empathy. Work something out with your customers if they have been affected by these tough circumstances, and hopefully in the future the goodwill you show your tenants will far outweigh the minimal lost income.

Links Regarding the Debt Collection Regulation

Price Gouging

During a time like this, it is also important that you are aware of your state’s specific guidelines with respect to price gouging. This may effect street rates, promotions, and occupied rates. Below is a summary of Massachusetts’s price gouging law:

Selling “any petroleum product” at an unconscionably high price “during any market emergency” (as declared by the Governor).

Attorney General Maura Healey filed an amendment to regulation 940 CMR 3.18 which immediately “prohibits price gouging of goods and services necessary for public health and safety during a declared statewide or national emergency.” Below is a summary of this amendment:

It shall be an unfair or deceptive act or practice, during any declared statewide or national emergency, for any business at any point in the chain of distribution or manufacture to sell or offer to sell to any consumer or to any other business any goods or services necessary for the health, safety, or welfare of the public for an amount that represents an unconscionably high price. A price is unconscionably high for the purposes of this Section if: there is gross disparity between the price charged or offered and the price at which the same good or service was sold or offered for sale by the business in the usual course of business immediately prior to the onset of the declared statewide or national emergency, or the price at which the same or similar product is readily obtainable from other businesses; and the disparity is not substantially attributable to increased prices charged by the business’s suppliers or increased costs due to an abnormal market disruption.

Links Regarding Price Gouging

Cashless Ban

This is a reminder that while we are to practice social distancing and the current payment preference may be to only accept payments online or made with a credit or debit card, Massachusetts General Law Part III, Title IV, Chapter 255D, Section 10A states:

No retail establishment offering goods and services for sale shall discriminate against a cash buyer by requiring the use of credit by a buyer in order to purchase such goods and services. All such retail establishments must accept legal tender when offered as payment by the buyer.

You can request an alternative form of payment and try to work with a customer, but by law if they want to pay with cash, you must accept.

Massachusetts State Resources

You can find guidelines to help run your facility whether your office closes or remains open on NeSSA’s earlier post, Your Facilities and COVID-19. Members can find additional resources including websites, webinars, articles, and notice/letter templates on our new COVID-19 Resources page (must be logged in to view).

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Connecticut: COVID-19 Updates

Executive Order Closing Non-Essential Businesses

Update: Governor Lamont issued Executive Order 7PP permitting phased re-openings. Self storage may continue to operate subject to the following rules and restrictions:

Per Executive Order No. 7BB, any person in a public place, including essential businesses, in Connecticut who is unable to or does not maintain a safe social distance of approximately six feet from every other person must cover their mouth and nose with a mask or cloth face-covering. Employers must issue face coverings to employees, provide them with materials and a CDC tutorial on how to make their own mask, or “compensate employees for the reasonable and necessary costs employees expend on such materials to make their own masks or cloth face covering.” Essential businesses must also implement several workplace rules that can be viewed here.

News broke that Governor Lamont signed Executive Order 7H that will take effect March 23rd at 8:00 PM ordering non-essential employees to stay home. Executive Order 7X extended the deadline of previous orders in effect until May 20, 2020.

The Department of Economic and Community Development (DECD) issued a list detailing which businesses are considered “essential.” The first point states:

“Essential workers in the 16 Critical Infrastructure Sectors, as defined by the Department of Homeland Security otherwise addressed in a prior or future executive order pertaining to the existing declared public health and civil preparedness emergency.”

Within the 16 sectors, self storage is directly listed as an example of real estate under the Commercial Facilities Sector.

Furthermore, “storage for Essential Businesses” is listed under point seven of the DECD’s list, and “any business that only has a single occupant/employee is deemed exempt” can be found at the bottom of the page. Many self storage facilities may also qualify under these.

At this point, self storage businesses are allowed to remain open, but are not mandated to. So if you feel that it is best for you and your employees to close your office, work from home (if able), or limit your hours, please do. Additionally, essential businesses must implement several workplace rules. Please see our earlier post, Your Facilities and COVID-19, for ideas and reminders to help run your business.

Links Regarding the Executive Order

Price Gouging

During a time like this, it is also important that you are aware of your state’s specific guidelines with respect to price gouging. This may effect street rates, promotions, and occupied rates. Below is a summary of Connecticut’s price gouging law:

It is unlawful to increase the price of any item which such person, firm, or corporation sells or offers for sale at retail at any location in an area which is the subject of any disaster emergency declaration issued by the Governor pursuant to any transportation emergency declaration, until the period of emergency or disaster is declared by the Governor or the President to be at an end.

Links Regarding Price Gouging

Connecticut State Resources

You can find guidelines to help run your facility whether your office closes or remains open on NeSSA’s earlier post, Your Facilities and COVID-19. Members can find additional resources including websites, webinars, articles, and notice/letter templates on our new COVID-19 Resources page (must be logged in to view).

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Your Facilities and COVID-19

At this point you have probably read a dozen emails from businesses you patronize detailing what they are doing to keep their employees safe and their stores clean in the wake of COVID-19. But what should you do? Our industry is unique in the fact that we don’t see crowds of people entering our offices every day and most facilities already have a limited number of staff.

NeSSA has put together some information below for your consideration. Please note, nothing in this post constitutes as legal advice, nor is it medical advice.

Stay Updated

First and foremost, stay updated with the Center for Disease Control (CDC) and follow their recommendations. Additionally, keep up with your state government and heed any curfews and restrictions put in place for your state. Please see the links below for general information as well as information from your specific state.

CDC – Businesses & Employers
Connecticut
Massachusetts
Rhode Island

NeSSA has completed a COVID-19 Member Resource page with additional resources for our members including webinars, articles, and templates.

Should You Remain Open?

Unless your state closes all businesses, this decision comes solely from the owner and facility team. Collaboration and open communication is a good idea where possible. Do what is best for your health and safety first. The CDC recommends that you work from home if you are able to do so, especially if you are immunocompromised or considered to be at high risk.

If you keep your offices open:
  • Consider limiting the number of staff on duty at any given time.
  • Consider limiting your hours of operation.
  • Have hand sanitizer available for employees and customers.
  • Keep disinfecting wipes and cleaning supplies on hand to wipe down counters, door handles, and any other high-traffic areas.
  • Wear disposable gloves when handling money, mail, or even at all times if it makes you feel more comfortable.
  • Do not feel that you must shake hands. The CDC recommends using other alternatives at this time.
  • Encourage your employees to stay home if they or anyone in their household becomes sick.
  • If your facility rents trucks, you may want to consider suspending that service for the time being unless you can ensure they have been thoroughly disinfected between rentals.
If you close your offices:
  • Whether you close your physical offices for the time being or limit your hours of operation, be sure to communicate this with both your current and potential tenants.
  • Send a mass e-mail with closure/limited hours information.
  • Update your website and social media pages with this information.
  • Post a sign on your door detailing these changes.
  • In your communication, make it clear that you are still open for business, just not in person.
    • Let current tenants know how they can reach you if they have questions, concerns, need to make a payment, or need to access their unit.
    • Direct potential tenants to your website to view and/or rent available units. Post your email address and phone number so they can contact you with questions, reserve units, or set up a one-on-one meeting to sign a lease agreement. This all comes easier if you have 24/7 access and an online lease, but if you don’t these are some ideas you can use to remain open but limit your contact with others.

During a time like this, it is also important that you are aware of your state’s specific guidelines with respect to price gouging. This may effect street rates, promotions, and occupied rates. See below for links to your state’s laws.

For more information on price gouging, you can read the national Self Storage Association’s memo on it here.

NeSSA’s Events

At this time, NeSSA is still planning to hold our Spring Retreat at the Publick House on May 6th. We are monitoring the situation closely and will make any further decisions regarding the event in April. In the meantime, please feel free to register as normal. In the event that NeSSA does cancel the Spring Retreat due to COVID-19, all registrations and sponsorships will be refunded in full, and an alternative virtual event will be explored in its place.

Until then, we have online education available through our webinars and member resources.

We hope you find this information helpful during a time of uncertainty. We want you all to stay safe, healthy, and informed until the tide turns in this situation. As always, we are here for you if you have any questions.

Thank you,
Courtney Kahler, Executive Director
on behalf of the NeSSA Board of Directors

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2020 Five-Star Sponsors

Thank you to our annual 2020 Five-Star Sponsors!

Rabco Enterprises
1763 Wellington St.
Dighton, MA 02715
800-989-0220
www.rabco.com
At Rabco, our philosophy is simple: Flexible self storage design options that offer our customers quality, flexibility, versatility, strength, and beauty. Our experienced team stands ready to help in the design of your project from self storage unit mix layout, supplying metal building materials, and finally to building construction. For more information, contact Dick Bettencourt at (508) 269-9866.

Storage Insurance Brokers
750 Old Main St.
Rocky Hill, CT 06067
860-955-9944
www.storageinsurancebrokers.com
Storage Insurance Brokers is a leading national provider of self storage business insurance. We take a consultative approach to protecting our clients’ portfolios and leverage our strong insurance company relationships to offer the best value for your insurance dollar. Please call us for a quote today at 860-955-9944 or visit www.storageinsurancebrokers.com.

Storage Investment Management, Inc.
40 Lily Brooke Court
East Amherst, NY 14051
716-689-7377
www.simi.org
Storage Investment Management, Inc. (SIMI) is a professional self storage management company. SIMI employs a hands-on focus along with cutting edge strategies to create profits and value. Our clients work with a highly experienced principal owner who is always accessible to you. Because SIMI thinks and acts like owners, we have a unique understanding of this business and will always do our best to achieve success on your behalf.

SVN Commercial Real Estate Advisors
PO Box 193
Lexington, MA 02420
781-696-6241
www.svn.com
SVN Commercial Real Estate Advisors is pleased to be a resource to owners, investors, and operators of self storage facilities offering complimentary, confidential valuations, feasibility studies, consulting services, and complete brokerage and marketing services to owners who wish to sell their properties. Contact Connie Neville at (781) 696-6241 or nevillec@svn.com for your self storage solutions.

Trachte Building Systems
314 Wilburn Rd.
Sun Prairie, WI 53590
608-837-7899
www.trachte.com
Trachte Building Systems designs, manufactures, and erects a full line of durable, pre-engineered, customized steel self storage systems including single and multi-story, portable storage, interior partition and corridor, and boat/RV. Trachte’s knowledgeable sales team is committed to helping owners make informed decisions. This commitment, along with over 115 years of experience, has given Trachte a leading edge in the industry.

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Save These 2020 Dates!

The Northeast Self Storage Association is excited to announce its dates for our live events of 2020! Mark your calendars with the following information, and keep your eyes peeled for more about both of these events (as well as our webinars) coming soon!

Spring Retreat

Self Storage How-To: A Guide to Facility Success
Featuring Christina Alvino of Fine View Marketing, Charlie Fritts of SIMI, and Scot Vayo of iStorage
Wednesday, May 6, 2020
The Publick House Historic Inn
Sturbridge, MA

Northeast Storage EXPO

October 7-8, 2020
MGM Springfield
Springfield, MA

We hope to see you at the shows!

NeSSA Replaces Spring Retreat with Virtual Sessions

FOR IMMEDIATE RELEASE

The Northeast Self Storage Association (NeSSA), comprised of Connecticut, Massachusetts, and Rhode Island, has canceled their annual Spring Retreat event due to the global COVID-19 pandemic. Typically held in April or May at the Publick House Historic Inn in Sturbridge, MA, the event will be replaced with a virtual webinar series featuring the speakers from the original agenda.

Executive Director Courtney J. Kahler stated, “We hope everyone understands why we made this decision and know that the health, safety, and ability of our members, attendees, and supporters to run their businesses effectively are NeSSA’s main priorities.” She went on to add, “Staff has been monitoring the situation closely since March, and has been in contact with the venue, speakers, and Executive Committee. The Board unanimously voted to cancel the live event at the end of March and has since been working to replace it with a virtual version that also incorporates the concerns of the pandemic into the education.”

NeSSA’s Virtual Spring Retreat Webinar Series will consist of weekly webinars throughout the month of May that feature the original speakers from the live event (Christina Alvino of FineView Marketing, Charlie Fritts of Storage Investment Management, Inc., and Scot Vayo of iStorage), plus a legal session with Jeffrey Greenberger of Greenberger & Brewer, LLP and a Q&A open discussion webinar featuring a panel of speakers.

Regarding the association’s future events, Courtney said, “At this time we are still planning our annual Northeast Storage EXPO, which will be held October 7th and 8th at the MGM Springfield. Of course, we are continuing to monitor the global pandemic and we will make any necessary decisions regarding this event as needed.”

In response to the COVID-19 crisis, NeSSA has also published state-specific updates and tips to effectively run your self storage business to their website homepage. Members can find additional resources such as webinars, articles, and templates on the new COVID-19 member resource page.

For more information about the Virtual Spring Retreat Webinar Series, the Northeast Storage EXPO, or what NeSSA is doing to help during the pandemic, you can visit www.NeSSA.org. If you have any questions, please feel free to reach out to us at NeSSA@NeSSA.org.

A PDF version of this press release can be found here.

2020 Self Storage Workshop: A Virtual Gabfest

The 2020 Self Storage Gabfest is a live, virtual conference for self storage owners, operators, managers, and investors.

Join us for a free, one-day, online self storage workshop, featuring industry pros and peers discussing the real life wins and pains of operating, building, marketing, and crushing self storage. It’s a Gabfest when you arrive!

Featuring topics like The Whole Customer Experience, Hiring Best Practices, and State of Self Storage: Trends and Numbers, we invite you to learn about new developments, keep up with best practices, and start a discussion with both panelists and other attendees so we can all grow together.

Attendees can tune in for the entire live broadcast or drop in for the topics most relevant to them. There will be something for everyone!

When

March 17, 2020
11:00 AM – 6:00 PM EDT
30 minute panel discussions and Q&A

How

The entire event will be streamed live via Zoom Webinar on March 17, 2020 from 11:00 AM to 6:00 PM EDT. You can attend from any device, computer, or browser. Look out for the access link in your registration confirmation email.

Why

No Travel
What’s better than a room full of industry pros and peers discussing all things self storage? A “virtual room” of pros and peers! You can attend the virtual conference from the comfort of your office, home, or even a coffee shop. Plus, no flying needed! Pajamas optional.

Industry Pros and Peers
We personally invited these select industry pros to share their experience and expertise in self storage. Hear not only from self storage vendors but also your peers: owners, operators, managers, and investors who face the same issues as you, have the same questions, or might even offer a solution you haven’t thought of!

Free for Everyone
Continuous education is a key to success in a rapidly growing and changing industry. We’re excited to bring the 2020 Self Storage Workshop: A Virtual Gabfest free of charge to everyone in or looking to join the industry! Access to the event materials after March 17, 2020 will be made available online.

You can also view the day’s agenda and check out the welcome video, or just jump ahead and pre-register now!

NeSSA 2020 Spring Retreat

Join the Northeast Self Storage Association at the Publick House Historic Inn for Self Storage How-To: A Guide to Facility Success!

Begin your morning mingling with sponsors and other self storage owners and managers over breakfast. Then sit back and take in our speakers’ content during the morning session, where you’ll hear the latest on marketing from Christina Alvino of FineView Marketing, maintenance and DIY efficiency from Charlie Fritts of SIMI, and revenue and money management from Scot Vayo of iStorage.

After lunch, it’s time for Show and Tell! You read that right. Attendees are encouraged to bring in whatever they have – reports, budgets, pictures, tablets, laptops, anything! – and talk to our presenters about what is specifically going on at YOUR facility. This is the time to seek advice, get step-by-step instructions, openly bounce ideas off of, or just pick the brains of our storage experts.

You can check out the descriptions of each session as well as the day’s agenda below!

Wednesday, May 6, 2020

8:30 AM – Registration and Breakfast
9:00 AM – Opening Remarks
9:15 AM – Presentations

Marketing, SEO, & Social Media, with Christina Alvino of FineView Marketing
Digital marketing and self storage: Where to focus your efforts? With so many marketing channel options it’s hard to know exactly where to focus. We’ll discuss the most important marketing channels to master as a self storage operator, including basic and advanced tips about search engine optimization (SEO), local search marketing, social media, and more. The goal isn’t necessarily to make you the digital marketing expert, but give you the ammunition you need to ask the right questions and have an educated conversation about the marketing efforts for your business.

In the afternoon I’ll provide step-by-step instructions and best practices on what to do to maximize digital performance, plus demonstrate a number of different free and paid tools that help manage marketing efforts. Bring me your questions and let’s work on them together!

Maintenance & DIY Efficiency, with Charlie Fritts of SIMI
This presentation will cover both routine and periodic storage property maintenance. Depending upon your skill level and available time it may be possible to Do It Yourself for many of the tasks.  It’s important to keep in mind that real estate requires regular inspection and upkeep to extend its life cycle and provide the best experience for your customers. Topics will include:

  • HVAC maintenance
  • Roof, Gutter, & Roof Drain Maintenance
  • Paved Surface and Storm Drainage Maintenance
  • Well and Septic Maintenance
  • Storage and Personnel Door Maintenance
  • Gates Hardware and Operator Maintenance
  • Lighting Maintenance

Revenue & Money Management, with Scot Vayo of iStorage
Self storage owners, operators, and managers alike are constantly looking for ways to increase their revenue and reduce their expenses. In this session, we’ll review some of the must-have best practices that can be used to help maximize your revenue. From managing your street rates and occupied room rates to driving ancillary revenue, you’re sure to walk away with some great ideas to add money to your top line. Don’t spend it all in one place though! We’ll also share some ideas that will get you thinking about ways to save money on the expense line as well. Our goal is to give you a little extra spice to add to your secret sauce so that you can improve your bottom line.

11:30 AM – Lunch and Networking
12:30 PM – Show and Tell!
Mingle with our presenters and other attendees as you tackle your questions together. Be sure to bring in whatever you need – whether it’s pictures of your facility, occupancy reports, or a tablet with your social media efforts pulled up. Show our experts where you could use some advice and discuss these issues together. Don’t have a specific concern right now? Listen in with others and learn for the future. You could even contribute your own advice to the discussion and see what our presenters think.

2:00 PM – Adjourn

Registration Fees

Member Rate: $75 ($85 after 4/15/20)
Nonmember Rate: $89 ($99 after 4/15/20)
Tabletop Sponsorship: $300 (Includes one attendee registration, a cocktail table to showcase your company’s information and materials, your logo in the program, your listing on our website, and verbal recognition from the podium.)

Not a member? Join while registering and pay the member rate!
Can’t make it? Check out our other sponsorships for added visibility.

Disclaimers & Policies

  • Refunds will be issued for the full amount minus a $30 administration fee if received in writing by April 22, 2020. Refunds cannot be issued after April 22nd.
  • NeSSA reserves the right to use your image or likeness in any pictures taken by staff or Board members, unless an express written request is received by April 22, 2020.
  • NeSSA reserves the right to cancel an event due to any circumstance which would make the event non-viable. If NeSSA cancels an event, registrants will be offered a full refund. Should the event be postponed, NeSSA has the right to either issue a full refund or transfer registration to the same event at the future date.

Feed Your Google My Business Monster for Rentals

Join NeSSA and speaker Jim Ross of 3 Mile Management for our next webinar on Tuesday, April 28, 2020 at 2:00 PM EST.

This step-by-step webinar will help you understand Google My Business inside and out so that you can improve your Google Map rankings, engage with customers, control your online presence, and generate more rentals.

THIS WEBINAR ONLY! Nonmembers are welcomed and encouraged to register and attend at no cost! Please join us for this session.