Join the Northeast Self Storage Association at the Publick House Historic Inn for Self Storage How-To: A Guide to Facility Success!
Begin your morning mingling with sponsors and other self storage owners and managers over breakfast. Then sit back and take in our speakers’ content during the morning session, where you’ll hear the latest on marketing from Christina Alvino of FineView Marketing, maintenance and DIY efficiency from Charlie Fritts of SIMI, and revenue and money management from Scot Vayo of iStorage.
After lunch, it’s time for Show and Tell! You read that right. Attendees are encouraged to bring in whatever they have – reports, budgets, pictures, tablets, laptops, anything! – and talk to our presenters about what is specifically going on at YOUR facility. This is the time to seek advice, get step-by-step instructions, openly bounce ideas off of, or just pick the brains of our storage experts.
You can check out the descriptions of each session as well as the day’s agenda below!
Wednesday, May 6, 2020
8:30 AM – Registration and Breakfast
9:00 AM – Opening Remarks
9:15 AM – Presentations
Marketing, SEO, & Social Media, with Christina Alvino of FineView Marketing
Digital marketing and self storage: Where to focus your efforts? With so many marketing channel options it’s hard to know exactly where to focus. We’ll discuss the most important marketing channels to master as a self storage operator, including basic and advanced tips about search engine optimization (SEO), local search marketing, social media, and more. The goal isn’t necessarily to make you the digital marketing expert, but give you the ammunition you need to ask the right questions and have an educated conversation about the marketing efforts for your business.
In the afternoon I’ll provide step-by-step instructions and best practices on what to do to maximize digital performance, plus demonstrate a number of different free and paid tools that help manage marketing efforts. Bring me your questions and let’s work on them together!
Maintenance & DIY Efficiency, with Charlie Fritts of SIMI
This presentation will cover both routine and periodic storage property maintenance. Depending upon your skill level and available time it may be possible to Do It Yourself for many of the tasks. It’s important to keep in mind that real estate requires regular inspection and upkeep to extend its life cycle and provide the best experience for your customers. Topics will include:
- HVAC maintenance
- Roof, Gutter, & Roof Drain Maintenance
- Paved Surface and Storm Drainage Maintenance
- Well and Septic Maintenance
- Storage and Personnel Door Maintenance
- Gates Hardware and Operator Maintenance
- Lighting Maintenance
Revenue & Money Management, with Scot Vayo of iStorage
Self storage owners, operators, and managers alike are constantly looking for ways to increase their revenue and reduce their expenses. In this session, we’ll review some of the must-have best practices that can be used to help maximize your revenue. From managing your street rates and occupied room rates to driving ancillary revenue, you’re sure to walk away with some great ideas to add money to your top line. Don’t spend it all in one place though! We’ll also share some ideas that will get you thinking about ways to save money on the expense line as well. Our goal is to give you a little extra spice to add to your secret sauce so that you can improve your bottom line.
11:30 AM – Lunch and Networking
12:30 PM – Show and Tell!
Mingle with our presenters and other attendees as you tackle your questions together. Be sure to bring in whatever you need – whether it’s pictures of your facility, occupancy reports, or a tablet with your social media efforts pulled up. Show our experts where you could use some advice and discuss these issues together. Don’t have a specific concern right now? Listen in with others and learn for the future. You could even contribute your own advice to the discussion and see what our presenters think.
2:00 PM – Adjourn
Member Rate: $75 ($85 after 4/15/20)
Nonmember Rate: $89 ($99 after 4/15/20)
Tabletop Sponsorship: $300 (Includes one attendee registration, a cocktail table to showcase your company’s information and materials, your logo in the program, your listing on our website, and verbal recognition from the podium.)
Disclaimers & Policies
- Refunds will be issued for the full amount minus a $30 administration fee if received in writing by April 22, 2020. Refunds cannot be issued after April 22nd.
- NeSSA reserves the right to use your image or likeness in any pictures taken by staff or Board members, unless an express written request is received by April 22, 2020.
- NeSSA reserves the right to cancel an event due to any circumstance which would make the event non-viable. If NeSSA cancels an event, registrants will be offered a full refund. Should the event be postponed, NeSSA has the right to either issue a full refund or transfer registration to the same event at the future date.