Category Archives: Spring Retreat

Virtual Spring Retreat Webinar Series

Due to COVID-19, NeSSA’s annual Spring Retreat has been canceled. We are happy to offer a virtual replacement consisting of weekly webinars throughout the month of May featuring our original speakers from the live event plus a few additional sessions on legal concerns and Q&A discussions. Our speakers have even added in the aspect of the current pandemic to their topics to give our attendees some guidance during these difficult times. You can read NeSSA’s full press release regarding this decision here.

Due to the current pandemic, the Board of Directors recently agreed that all future webinars – including the Virtual Spring Retreat Webinar Series – will be offered to everyone for free until further notice. Recordings will remain available to members only. Of course, anyone is welcome to join NeSSA in order to access these recordings along with the rest of our extensive resource library.

Virtual Spring Retreat Webinar Series Schedule

Spring Retreat Webinar #1 – Wednesday, May 6th at 2:00 PM
Legal Thoughts You Can Act On, Even During the Crisis
Jeffrey Greenberger, Greenberger & Brewer, LLP
During the first installment of NeSSA’s Virtual Spring Retreat Webinar Series, attorney Jeffrey Greenberger of Greenberger & Brewer, LLP will present several rapid fire legal issues for you to consider and act on, if needed, that will help improve your operations while you wait to have your occupants back in your offices. Topics will include updating your rental agreement, using an existing rental agreement to add new units, credit card acceptance issues, and photo identification in the age of online transactions. Jeff will leave time for your questions.
Registration for Webinar #1

Spring Retreat #2 – Thursday, May 14th at 2:00 PM
Property Maintenance & DIY Efficiency During COVID-19 & Beyond
Charlie Fritts, Storage Investment Management, Inc.
The second presentation in NeSSA’s Spring Retreat Webinar Series will cover best practices during the COVID-19 issue as well as both routine and periodic storage property maintenance. Depending on your skill level and available time it may be possible to Do It Yourself for many of the tasks. It’s important to keep in mind that real estate requires regular inspection and upkeep to extend its life cycle and provide the best experience for your customers. Topics will include:

  • Best practices for essential businesses to deal with COVID-19
  • HVAC maintenance
  • Roof, gutter, and roof drain maintenance
  • Paved surface and storm drainage maintenance
  • Well and septic maintenance
  • Storage and personnel door maintenance
  • Gates hardware and operator maintenance
  • Lighting maintenance

Registration for Webinar #2

Spring Retreat Webinar #3 – Tuesday, May 19th at 2:00 PM
Digital Marketing & Self Storage: Where to Focus Your Efforts?
Christina Alvino, FineView Marketing
With so many marketing channel options it’s hard to know exactly where to focus. Based on the current world events we know that your digital presence and visibility online is going to be more important than ever. During NeSSA’s third installment of the Virtual Spring Retreat Webinar Series, we’ll discuss the most important marketing channels to master as a self storage operator, including basic and advanced tips about search engine optimization (SEO), local search marketing, social media, and more. The goal isn’t necessarily to make you the digital marketing expert, but give you the ammunition you need to ask the right questions and have an educated conversation about the marketing efforts for your business.

If you have additional questions, want some advice, or just need a professional opinion about your current marketing efforts feel free to send me an email and I’ll be happy to set up a 15-30 minute one-on-one chat.
Registration for Webinar #3

Spring Retreat Webinar #4 – Tuesday, May 26th at 2:00 PM
Best Money Management Practices & How to Cope in a Crisis
Scot Vayo, iStorage
Self storage owners, operators, and managers alike are constantly looking for ways to increase their revenue and reduce their expenses. In this session, we’ll review some of the must-have best practices that can be used to help maximize your revenue. From managing your street rates and occupied room rates to driving ancillary revenue, you’re sure to walk away with some great ideas to add money to your top line. Don’t spend it all in one place though! We’ll also share some ideas that will get you thinking about ways to save money on the expense line as well. Lastly, how are you addressing these issues during the COVID-19 pandemic? We’ll share some thoughts on making sure we tread carefully during these unprecedented times.
Registration for Webinar #4

Spring Retreat Webinar #5 – Thursday, May 28th at 1:00 PM
Let’s Talk: How COVID-19 is Affecting Your Business
Panelists Christina Alvino of FineView Marketing, Charlie Fritts of SIMI, Scot Vayo of iStorage, and moderator Steve Tranni of Stor-U-Self
This unprecedented time is sure to bring up a lot of questions and new, unfamiliar situations. The panelists of NeSSA’s final installment of the Virtual Spring Retreat Webinar Series will discuss what they are doing to effectively run their facilities during a pandemic and answer questions from the audience. For the first time, we also invite our attendees to speak during the session and share their ideas and experiences with the group.
Registration for Webinar #5

NeSSA Replaces Spring Retreat with Virtual Sessions

FOR IMMEDIATE RELEASE

The Northeast Self Storage Association (NeSSA), comprised of Connecticut, Massachusetts, and Rhode Island, has canceled their annual Spring Retreat event due to the global COVID-19 pandemic. Typically held in April or May at the Publick House Historic Inn in Sturbridge, MA, the event will be replaced with a virtual webinar series featuring the speakers from the original agenda.

Executive Director Courtney J. Kahler stated, “We hope everyone understands why we made this decision and know that the health, safety, and ability of our members, attendees, and supporters to run their businesses effectively are NeSSA’s main priorities.” She went on to add, “Staff has been monitoring the situation closely since March, and has been in contact with the venue, speakers, and Executive Committee. The Board unanimously voted to cancel the live event at the end of March and has since been working to replace it with a virtual version that also incorporates the concerns of the pandemic into the education.”

NeSSA’s Virtual Spring Retreat Webinar Series will consist of weekly webinars throughout the month of May that feature the original speakers from the live event (Christina Alvino of FineView Marketing, Charlie Fritts of Storage Investment Management, Inc., and Scot Vayo of iStorage), plus a legal session with Jeffrey Greenberger of Greenberger & Brewer, LLP and a Q&A open discussion webinar featuring a panel of speakers.

Regarding the association’s future events, Courtney said, “At this time we are still planning our annual Northeast Storage EXPO, which will be held October 7th and 8th at the MGM Springfield. Of course, we are continuing to monitor the global pandemic and we will make any necessary decisions regarding this event as needed.”

In response to the COVID-19 crisis, NeSSA has also published state-specific updates and tips to effectively run your self storage business to their website homepage. Members can find additional resources such as webinars, articles, and templates on the new COVID-19 member resource page.

For more information about the Virtual Spring Retreat Webinar Series, the Northeast Storage EXPO, or what NeSSA is doing to help during the pandemic, you can visit www.NeSSA.org. If you have any questions, please feel free to reach out to us at NeSSA@NeSSA.org.

A PDF version of this press release can be found here.

NeSSA 2020 Spring Retreat

Join the Northeast Self Storage Association at the Publick House Historic Inn for Self Storage How-To: A Guide to Facility Success!

Begin your morning mingling with sponsors and other self storage owners and managers over breakfast. Then sit back and take in our speakers’ content during the morning session, where you’ll hear the latest on marketing from Christina Alvino of FineView Marketing, maintenance and DIY efficiency from Charlie Fritts of SIMI, and revenue and money management from Scot Vayo of iStorage.

After lunch, it’s time for Show and Tell! You read that right. Attendees are encouraged to bring in whatever they have – reports, budgets, pictures, tablets, laptops, anything! – and talk to our presenters about what is specifically going on at YOUR facility. This is the time to seek advice, get step-by-step instructions, openly bounce ideas off of, or just pick the brains of our storage experts.

You can check out the descriptions of each session as well as the day’s agenda below!

Wednesday, May 6, 2020

8:30 AM – Registration and Breakfast
9:00 AM – Opening Remarks
9:15 AM – Presentations

Marketing, SEO, & Social Media, with Christina Alvino of FineView Marketing
Digital marketing and self storage: Where to focus your efforts? With so many marketing channel options it’s hard to know exactly where to focus. We’ll discuss the most important marketing channels to master as a self storage operator, including basic and advanced tips about search engine optimization (SEO), local search marketing, social media, and more. The goal isn’t necessarily to make you the digital marketing expert, but give you the ammunition you need to ask the right questions and have an educated conversation about the marketing efforts for your business.

In the afternoon I’ll provide step-by-step instructions and best practices on what to do to maximize digital performance, plus demonstrate a number of different free and paid tools that help manage marketing efforts. Bring me your questions and let’s work on them together!

Maintenance & DIY Efficiency, with Charlie Fritts of SIMI
This presentation will cover both routine and periodic storage property maintenance. Depending upon your skill level and available time it may be possible to Do It Yourself for many of the tasks.  It’s important to keep in mind that real estate requires regular inspection and upkeep to extend its life cycle and provide the best experience for your customers. Topics will include:

  • HVAC maintenance
  • Roof, Gutter, & Roof Drain Maintenance
  • Paved Surface and Storm Drainage Maintenance
  • Well and Septic Maintenance
  • Storage and Personnel Door Maintenance
  • Gates Hardware and Operator Maintenance
  • Lighting Maintenance

Revenue & Money Management, with Scot Vayo of iStorage
Self storage owners, operators, and managers alike are constantly looking for ways to increase their revenue and reduce their expenses. In this session, we’ll review some of the must-have best practices that can be used to help maximize your revenue. From managing your street rates and occupied room rates to driving ancillary revenue, you’re sure to walk away with some great ideas to add money to your top line. Don’t spend it all in one place though! We’ll also share some ideas that will get you thinking about ways to save money on the expense line as well. Our goal is to give you a little extra spice to add to your secret sauce so that you can improve your bottom line.

11:30 AM – Lunch and Networking
12:30 PM – Show and Tell!
Mingle with our presenters and other attendees as you tackle your questions together. Be sure to bring in whatever you need – whether it’s pictures of your facility, occupancy reports, or a tablet with your social media efforts pulled up. Show our experts where you could use some advice and discuss these issues together. Don’t have a specific concern right now? Listen in with others and learn for the future. You could even contribute your own advice to the discussion and see what our presenters think.

2:00 PM – Adjourn

Registration Fees

Member Rate: $75 ($85 after 4/15/20)
Nonmember Rate: $89 ($99 after 4/15/20)
Tabletop Sponsorship: $300 (Includes one attendee registration, a cocktail table to showcase your company’s information and materials, your logo in the program, your listing on our website, and verbal recognition from the podium.)

Not a member? Join while registering and pay the member rate!
Can’t make it? Check out our other sponsorships for added visibility.

Disclaimers & Policies

  • Refunds will be issued for the full amount minus a $30 administration fee if received in writing by April 22, 2020. Refunds cannot be issued after April 22nd.
  • NeSSA reserves the right to use your image or likeness in any pictures taken by staff or Board members, unless an express written request is received by April 22, 2020.
  • NeSSA reserves the right to cancel an event due to any circumstance which would make the event non-viable. If NeSSA cancels an event, registrants will be offered a full refund. Should the event be postponed, NeSSA has the right to either issue a full refund or transfer registration to the same event at the future date.

Save These 2020 Dates!

The Northeast Self Storage Association is excited to announce its dates for our live events of 2020! Mark your calendars with the following information, and keep your eyes peeled for more about both of these events (as well as our webinars) coming soon!

Spring Retreat

Self Storage How-To: A Guide to Facility Success
Featuring Christina Alvino of Fine View Marketing, Charlie Fritts of SIMI, and Scot Vayo of iStorage
Wednesday, May 6, 2020
The Publick House Historic Inn
Sturbridge, MA

Northeast Storage EXPO

October 7-8, 2020
MGM Springfield
Springfield, MA

We hope to see you at the shows!

NeSSA 2019 Spring Retreat

The Northeast Self Storage Association is returning to the Publick House Historic Inn for our annual Spring Retreat!

Begin your morning mingling with sponsors and other self storage owners and managers over breakfast. The day’s education will begin with an introduction of our speaker, Rick Beal from Easy Storage Solutions. Rick’s session, The Five Pillars of Facility Management and Tools You Need to Succeed, will be split into two sessions in order to maximize the amount of material passed onto you.

You can check out the descriptions of each session as well as the day’s agenda below!

Tuesday, April 23, 2019
8:30 AM – Registration and Breakfast

9:00 AM – Opening Remarks
9:15 AM – There are five pillars of management every storage facility must focus on in order to be successful. As competition increases, so can your vacancy. That is why it becomes more important than ever to follow these pillars to enable long-term growth of your revenue and business. The five pillars include:
1) Growing revenue,
2) Growing employees,
3) Gaining new customers,
4) Keeping customers, and
5) Elimination of unnecessary costs.
11:30 AM – Lunch and Networking
12:30 PM – In the afternoon session we will discuss what must-have tools are available to operators to help achieve these goals that are the five pillars. Technology in self storage has exploded in the past ten years and deciding what to implement for your store can become overwhelming and expensive. Together, we will explore how to view technology, what free tolls to use, how tech benefits your daily operations, and how to decide whether or not you should invest in the “next thing.”
2:00 PM – Adjourn

Registration Fees
Member Rate: $75 ($85 after 4/9/19)
Nonmember Rate: $89 ($99 after 4/9/19)
Tabletop Sponsor: $300 (Includes one attendee registration and a cocktail table to showcase your company’s information and materials.)
Not a member? Join while registering and pay the member rate! Your membership will last through the end of 2019 and you’ll receive all the benefits that come with a NeSSA membership.

**Two for One Registration Opportunity**
Are you a member of NeSSA? Do you know someone who isn’t a member? Register to bring them with you to the 2019 Spring Retreat and you will each receive 50% off your registration fees! Simply enter the Promo Code 2FOR1 while registering.

*Only available for current NeSSA members. Their guest must not already be a member of NeSSA. Guest’s company information must be provided at time of registration. Only one nonmember guest per member registration.

Please let us know if you have any questions. We look forward to seeing you there!

Cancellation Policy: Refunds will be issued for the full amount minus a $30 administration fee if received in writing by April 9, 2019. Refunds cannot be issued after April 9th.

 

What Would You Do? Operations & Marketing Workshop

The Northeast Self Storage Association is returning to the Publick House Historic Inn for our annual Spring Retreat and registration is now open!

Start off your day with mingling and breakfast before settling in to hear from industry experts Charlie Fritts of Storage Investment Management, Inc. and Steve Tranni of Stor-U-Self on the ever-changing topics of operations and marketing. After lunch you’ll reconvene with your tables to work on “what would you do” scenarios designed to challenge and expand what you think you know about your self storage business.

After the success of last year’s interactive session, we’re excited to continue providing our members and attendees with educational and professional content that they can implement as soon as our event ends.

Wednesday, May 16, 2018 Agenda
8:30 AM – Registration and Breakfast
9:00 AM – Opening Remarks
9:15 AM – Presentations

Charlie Fritts, President of Storage Investment Management Inc, will cover the following bulletpoints during his operations session:
-Hiring effective management and office staff
-Training staff properly and supervision
-Retention and compensation of staff
-Key statistics to monitor and analyze
-Rent increase strategies that work
-Goal setting & budgeting
-Staff/Owner involvement

During his segment, Stor-U-Self’s Steve Tranni will show which opportunities will maximize the return of dollars invested in a local marketing plan. He will also tap into the various topics of sponsorships, direct mail, internet, social media, and “street marketing,” and show how you can tie it all together.

11:30 AM – Lunch and Networking
12:30 PM – “What if” Group Scenarios
2:00 PM – Adjourn

Please let us know if you have any questions. We look forward to seeing you soon!

Spring Retreat Sponsors: MANY THANKS

Be sure to register for The Competitive Advantage: The Six Areas to Focus on to Give Your Facility an Edge Over the Competition. This joint event with CTSSA will cover six areas of focus including revenue enhancement, marketing, staff training, first impressions and curb appeal, defaulted payments and liens, and how to compete against grand openings.

We’re mixing it up this year by adding in an interactive element for the majority of the event. Hear from Group Leaders, then work to answer a series of questions to be presented and discussed after lunch.

Many thanks to our numerous sponsors of this year’s Spring Retreat being held Wednesday, May 10th at The Publick House Historic Inn in Sturbridge, MA. We couldn’t hold the events we put on without them!

2017 Five-Star Sponsors

Boardwalk Logo        Chateau logo Live Oak Bank logo        Blue-DBA_Logo_CMNevilleandAssociatesInc storage insurance brokers

Tabletop Sponsors

Tabletop_Flexospan

Lanyard Sponsor

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2017 Spring Retreat: Registration is Open

Join CTSSA and MASSA at our annual Spring Retreat for a day of education and networking!

We’re mixing it up this year by adding in an interactive element for the majority of the event. Hear from our Group Leaders in the morning, then get ready to be a part of the education! Each table will work with a Group Leader to answer a series of questions based on the six areas of focus. After lunch, each table will present the answer that coordinates with their Group Leader, followed by overall group discussion, feedback, and brainstorming.

The six areas of focus and their corresponding Group Leaders are:

  1. Revenue Enhancement – Damon Emerson, StorSmart Insurance
  2. Marketing – Steve Tranni, Stor-U-Self
  3. Staff Training – Scot Vayo, Prime Storage Group
  4. First Impressions & Curb Appeal – Charlie Fritts, SIMI
  5. Defaulted Payments & Liens – Paul Maglio, Storage Auction Solutions
  6. How to Compete Against Grand Openings – TBD

We hope you will be able to join us for this truly unique learning experience.

Wednesday, May 10, 2017
8:30 AM – Registration and Breakfast
9:00 AM – Opening Remarks
9:15 AM – Group Leader Presentations
10:00 AM – Group Discussions
12:00 PM – Lunch and Networking
12:45 PM – Group Presentations and Discussion
2:00 PM – Adjourn

Registration Fees
Member Rate: $75 ($80 after 4/20/17)
Nonmember Rate: $89 ($99 after 4/20/17)
Tabletop Sponsorship: $250 (Includes one attendee registration and a table to showcase your company’s information and materials.)
Not a member? Join today and attend at the member rate!

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